{"id":220,"title":"If I Started a YouTube Channel in 2026, I'd Do This","description":"Ali Abdaal outlines his 'Part-Time YouTuber Blueprint,' a three-level framework designed for anyone starting a YouTube channel from scratch. Level 1, 'Get Going,' emphasizes creating your first three videos to overcome the initial hurdle of overthinking and to test if the lifestyle is a good fit. Level 2, 'Get Good,' involves making the next seven videos to focus on improving the craft of video creation without worrying about a niche. Finally, Level 3, 'Get Smart,' teaches how to treat YouTube like a business by understanding the 'game' (clicks, watch time, satisfaction) and developing a strategy around a niche (target audience + value) and a unique edge.","slug":"if-i-started-a-youtube-channel-in-2026-i-d-do-this","creator":"aliabdaal","duration":794.772608,"tags":["Ali Abdaal","how to start a youtube channel","youtube for beginners","youtube growth","content creation","part-time youtuber","productivity","creator economy","youtube tips","youtube strategy"],"transcription":"If you can get these three things right, then you're completely off to the races and your channel will explode and you'll become a millionaire. So, in this video, I'm going to take my last six years of experience on YouTube and I'm going to try and condense it into a three-part framework that I would follow if I was starting a YouTube channel completely from scratch today. So, I call this framework the Part-Time YouTuber Blueprint because my course is called the Part-Time YouTuber Academy and I've taught this system to more than 2,300 students over the last three years. Now, there's three levels to this framework. If you're new to making videos, and in this context, I'm starting a YouTube channel with zero experience completely from scratch, we're going to start with level one. Level one is get going. And this is like your first three videos. If you're starting completely from scratch and you have zero experience, then a huge hurdle that holds people up from starting a YouTube channel is actually just not getting started with the thing in the first place. So, what I'd be doing is I'd just be making three videos, maybe they're shorts, maybe they're videos, I don't even edit, maybe I'm just making them on my phone and speaking to the camera and uploading them to a new YouTube channel. I would create a channel, create maybe some channel art on Canva or something like that. And this is kind of like the first three dates that you go on someone if you're in the dating world. You know, you're kind of getting to know them, you're seeing if you vibe. And in those three videos, I'd get some pretty good insight into how I feel about making videos. I'm going to be absolutely terrible at it because like with any skill, it takes ages to get good at the thing. But at least at the start, I've made some kind of effort in doing it. Like for example, if you're watching this right now and you haven't yet started a YouTube channel, I suspect the thing that's holding you back is probably overthinking. I suspect it's probably overthinking about your niche. What the hell do I make videos about? Why would anyone watch my content? Will people at my job respond poorly to the fact I have a YouTube channel? All of that overthinking just gets in the way of people. That's why level one is to get going and just make those first three videos. Because to be honest, YouTube is a lifestyle choice. What you're trying to do, what you're signing up for if you're going to take this seriously is making videos every week for the next like several years of your life. And so it's worth flirting with it for these first three videos and just seeing how you feel. If you don't know anything at all about literally how to hold a camera, how to hold a phone, how to edit a video, how to make a thumbnail, how to start a YouTube channel, then there's loads of free content available on YouTube. Anyway, once you've gone on these first three dates, once you've made these first three videos, at that point you have a choice. And this is choice number one. This is, do you want to be in a casual relationship with YouTube or do you want to be in a serious relationship with YouTube? Now casual is like, oh, I'll make a video whenever I feel like it, maybe I'll film a video on a holiday here and there. Serious is, I am committed to this. And that would be obviously the position that I would be in if I was starting YouTube completely from scratch today. I would actively decide, consciously commit to being in a serious relationship with YouTube. That means, just like if you're in a serious relationship with a person in real life, you want to try and see them at least once a week. I would want to be committing to making at least one video per week because that to me is taking it seriously. You know, a YouTube channel does not grow if you if you treat it casually. You cannot accidentally lock into just having a big profitable YouTube channel and that kind of stuff. You have to actively take it seriously. And then once I've committed to taking YouTube seriously, I'm now ready to go on to level two. Now level two is what I call get good, but I would say in brackets get good enough because in level two we're going to be making our next seven videos. And the point of these seven videos is to get better at the craft of making videos. Now the thing with YouTube is that there are a lot of skills wound up in being a good YouTuber or being a successful YouTuber. There's titles and thumbnails and filming and talking to a camera and like structuring your stuff and storytelling and being reasonable at public speaking if you're going to show your face and then being reasonable at research and writing and animation if you're not going to show your face and then actually editing which takes absolutely ages and understanding analytics. There are so many skills around what it takes to be an effective YouTuber. Again, in this model we're starting completely from scratch. I don't know any of these skills. I don't know how to talk to a camera, I don't know how to edit a video. So I need to spend these next seven videos actively trying to improve the craft of making videos. Crucially, at this point, I'm still not worrying about my niche. I don't give a toss what my niche is at this point because all I'm trying to do is get better at the craft of making videos. So my next seven videos in this get good enough stage are going to be, I'm just making videos on whatever I feel like. Maybe I just absolutely freaking love these Stabilo pastel colored highlighters, so I might make a video about my favorite highlighter pens. Maybe I absolutely love this Dbrand Ali Abdaal Palettes collaboration phone case and I can make a video reviewing that. Maybe I absolutely love this book that I have on my desk at all times, Show Your Work by Austin Kleon, so I can make a video reviewing the book. It does not matter what the video is about. What matters is that we're getting better at the craft of making videos and we're not trying to overthink our niche at this point. And again, to use the relationship analogy, this is where you get to know each other a little bit better. You're learning more about the other person, they're learning more about you. And across these seven videos, and 3 + 7 = 10, so 10 videos in level one and level two, across these 10 videos, you're getting to know the craft of making YouTube videos, but you're also learning a little bit about yourself. Maybe at this point you're even having to confront your own emotions around like fear of what other people will think and judgment and self-doubt and all of these other emotional hurdles that can get in the way of us building a life that we love. And so I'd be making these seven videos on top of my other three and I would just be uploading them to my YouTube channel. At this point, you might also want to learn how to get better at editing. If you happen to use Final Cut, I have another course about this. It's completely free on Skillshare or it's included for free as part of my part-time YouTuber Academy if you want, that'll be linked down below as well. By the way, if you're enjoying this video so far, I would love it if you could give us a thumbs up. Apparently it really helps with the YouTube algorithm. Anyway, once you've gotten beyond level two, at that point, you have to make the ultimate choice. And the ultimate choice is, do you want to treat YouTube like a hobby, having made 10 videos, or do you want to treat YouTube like a business? And on the hobby to business spectrum, let's say hobby is zero and business is 10, where do you land on that spectrum? You're not allowed to pick five. And if you do decide at this point that you actually want to treat YouTube as a hobby, that's totally fine. But if you decide that you want to lean towards the business end of the spectrum, if you decide like I would, if I were in your position, that I want to treat YouTube very seriously, and I want to treat it like a business, and I want to be a professional rather than an amateur when it comes to YouTube, that takes us on to level three. And level three is get smart. Now, at this point, we need to actually understand the game of YouTube. So far, in these first 10 videos, we've just been trying to make videos that we enjoy. But to really grow a YouTube channel that can potentially change our life, we need to understand what is the game that we are trying to play. And there's basically three things. There's only three things that YouTube cares about when it comes to growing a YouTube channel. And if you can get these three things right, then you're completely off to the races and your channel will explode and you'll become a millionaire. And those three things are number one, click, number two, watch time, and number three, satisfaction. So, firstly, the click. This is the importance of titles and thumbnails and idea generation and concept. No one is ever going to watch your video unless they click on your video. And so the first step to success on YouTube is earning the click. Your titles and thumbnails and concepts need to be sufficiently intriguing that someone actually clicks on the video. Secondly, we have watch time. Now, the YouTube algorithm cares a lot about how much of your video someone has watched because the YouTube algorithm is ultimately trying to serve the right video to the right viewer at the right time. And so if a viewer is watching a lot of your video, it means they're getting continuous value from that video. And so watch time is a great signal for the algorithm to then promote your video to more people that are similar to that viewer that watched it for a long time. So we've gotten people to click with our title and thumbnail, we've gotten people to watch the video with everything about the video actually being good. And then we want to leave people satisfied. Now, increasingly the algorithm is talking a lot more about satisfaction. It's looking at signals, according to my YouTube partner manager who I speak to very regularly, signals like, you know, likes and comments and things, but also YouTube has started putting these surveys for a percentage of their users that you might have seen when you're browsing YouTube. And they've got tons of other signals for viewer satisfaction. So it's not necessarily that you need to get people to watch 100% of your hour long video, but YouTube has good ways of knowing were people satisfied as a result of the video that they watched. So, having understood the game, we now need to talk about strategy. And this is where we're allowed to start thinking about our niche. But at this point we have to think, okay, there are zillions of videos uploaded to YouTube every single day. And so your video needs to add enough value for the person on the other end to think that it's justified as an investment of time and attention on their part. You're not just competing with the other stuff that's on the side of YouTube in the suggested videos and watch this next. You're competing with their phone, you're competing with things happening in their real life, you're competing with every other distraction in this person's life. So, this is where strategy comes in and this is where it's really important to figure out what is our niche. Now, the way that I've been teaching this for the last three years on my YouTuber Academy, I think makes a lot of sense. And that's, you know, the question of niche gets people focused on the wrong things. I think a niche is actually two things. It's a target and it's a value. So, in the start of my YouTube journey in 2017, the target for my YouTube videos was people applying to medical school in the UK. And the value I was giving them was helping them get into medical school in the UK. And that is a very clear target and a very clear value proposition, which is how my channel grew in those initial days. Now, in our YouTuber Academy, we have a whole like two-hour long session where we talk about how to figure out your target and your value proposition, but kind of long story short, basically what you want to do is you want to figure out what are your own interests and what are your own strengths and what are your own unfair or competitive advantages, and who are the people that you could potentially help or serve with your content. And then you kind of combine all those things and you make a few hypotheses about, okay, I could potentially be helping small business owners manage their accounts. Or I could be potentially helping dentists run better ads on Facebook. Or I could potentially be helping students in Indonesia get better at studying for their exams. Like whatever that target and value is, those are different niches that you could potentially enter with your YouTube channel. And so that answers the question of why should someone watch my videos? It's like, I'm the videos are targeted to that person and I'm giving value to that person and therefore people are watching my videos for the value that they get, whether it's entertainment or education or inspiration. There's always value that people want to get from your videos, otherwise they wouldn't watch them. And then the next question we have to answer in this strategy piece is, why would someone watch my videos rather than the other videos on this topic? Now, most niches that you might want to go into on YouTube are kind of crowded. These days, productivity, personal development, all of this kind of stuff, ridiculously crowded. And so you need a way of standing out in a crowded market. So again, the method that we teach for this, there's like two things to understand here. There's number one, the market, and number two, your edge. So firstly, we've got understanding the market. And here we want to apply the principles that a business would use, which is why we're treating YouTube as a business. Let's say you wanted to start a new business. Let's say you decided, I want to open an Italian restaurant on my local high street. You wouldn't just decide to open an Italian restaurant on your local high street. You would do some market analysis. You would see what other Italian restaurants are there in my local area? What other restaurants are there in my local area? What are the coffee shops? What's the clientele like? What are the what's the sort of income of people walking through the area? You'd be doing a lot of analysis before you pull the trigger and just randomly decide to open up an Italian restaurant. And so we'd analyze the market and then we'd figure out our competitive or authentic edge. And this isn't necessarily about being better. In fact, I think being better is like the worst way of doing this. Firstly, because better is in the eye of the beholder and also it just takes way more work. But there are lots of other domains in which you could stand out. For example, in terms of the depth of research you go into your videos, in terms of storytelling, in terms of editing, in terms of relatability and authenticity. Maybe you're a male in a female-dominated industry or female in a male-dominated industry. Maybe you're the only person of color who's making that kind of content and so you're appealing to other people of color, just like you. And so there's loads of these different ways that you could stand out in the market. And you just need to figure out what is that, like what is the market and what is my edge. Now once I've figured out the strategy, the next problem I'm going to run into is that it takes a large amount of time to do all of this stuff well. Especially if I've got a full-time job, especially if I've got a family and friends and I want to maintain my health and social life, it's actually really hard to make make the time to do YouTube well. Unless of course you quit your job from day one and that kind of like again, I'm assuming if I start YouTube completely from scratch, I don't have the ability to quit my day job. And this is quite a lot to do. There's a lot of stuff you have to do to be good at YouTube and it's really, really, really hard to do it in, you know, 5 to 10 hours a week. But what I've learned over the last six years and I'd incorporate this kind of knowledge into my starting YouTube from scratch is that if I build systems, systems and leverage, then I actually can do YouTube in somewhere between 5 and 10 hours a week. And again, this is thinking like a business. It's like, if you go into any McDonald's anywhere in the world, you'll get basically an identical experience because the systems and processes that McDonald's have built are absolutely incredible. You can put any 16-year-old into any of the positions at McDonald's basically and they'd give you the same result because the systems are so good. So what I'd be thinking is, how do I build systems for my YouTube channel so that I can create valuable content that my audience finds interesting and useful within my niche that's strategically aligned to what I want to do, but do it in a way that doesn't take up large amounts of time. Now, if you've gotten to the end of this video and you're interested in potentially building systems for your own YouTube channel and saving a lot of time, that's exactly what we teach on my Part-Time YouTuber Academy. And we're going to be doing our final live cohort of the course in April and May of 2023. So this is the last time we're doing a live cohort. I've done seven live cohorts for over 2,300 students in the last like two and a half years. But now it's kind of getting a bit boring, firstly because I've been saying the same stuff repeatedly for the last three years. But also now that this channel has grown and I'm about to publish my book and all this other stuff's happening, my life is going in a direction where running live online courses is no longer compatible with other cool stuff that's happening. But basically the whole course is about how do you build systems and processes and tools and templates to operationalize and scale a YouTube channel just as if you were treating it like a business. And I've been building these systems and tools for my channel for the last six years. I've taught it to 2000 plus other students and so we'll teach that to you on this live course as well. And we've got some really cool looking graphs and testimonials as well from people who have taken the course in the last like two and a half years and whose channels have exploded and it's just super interesting to see. And the course has a 60-day 100% satisfaction money back guarantee. Also, I get that the course is pretty expensive because it's live and it takes a lot of effort from like me and like 10 other people in my team to make this happen. But for the last three years, we have been offering scholarships to people who are in financial difficulty who can't afford the price of the course. And this time, again, because it's the final live cohort that we're going to do, we have doubled the amount of scholarship places that are available. So, if you want to take YouTube seriously, but if you're in a financial situation that means you can't afford the price of the course, then you should absolutely apply for a scholarship. We spend a lot of time looking at these applications, the team spends ages reviewing them, and so if your application is good, you'll get a scholarship to the course and then you can join this community of 2,000 plus part-time YouTubers. It's absolutely sick. Anyway, that'll be linked down in the video description, so you can check it out. And if you enjoyed this video, you might like to check out this video over here, which is my top 10 tips for beginner YouTubers. So that might be interesting for you. Thank you so much for watching. Have a great day and I'll see you in the next video. Bye bye.","timeline":[{"t":0,"speech":"If you can get these three things right, then you're completely off to the races and your channel will explode and you'll become a millionaire.","visual":{"action":"A man speaks directly to the camera, gesturing with his right hand.","colors":{"dominant":"white","palette":["white","black","skin tone","dark green","blue"]},"composition":{"angle":"eye-level","focus":"The man in the foreground is in sharp focus.","framing":"medium close-up"},"mood":"energetic and promising","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"},{"color":"green","name":"large plant","position":"right background","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, engaged","hair":"short, dark brown","hands":"right hand gesturing, left hand out of frame","pose":"sitting at a desk, leaning slightly forward","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"If you can get these","location":"center","style":"large, white, sans-serif font"}]}},{"t":5,"speech":"So, in this video, I'm going to take my last six years of experience on YouTube and I'm going to try and condense it into a three-part framework","visual":{"action":"A montage shows the speaker's YouTube channel page with the subscriber count rapidly increasing. The main shot shows the speaker talking and gesturing.","colors":{"dominant":"black","palette":["black","white","blue","grey","skin tone"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus, the montage is an overlay.","framing":"medium shot"},"mood":"informative and established","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"expressive, talking","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"Ali Abdaal @aliabdaal 121,777 subscribers","location":"top left of overlay","style":"YouTube channel interface text"}]}},{"t":11,"speech":"that I would follow if I was starting a YouTube channel completely from scratch today.","visual":{"action":"The speaker continues talking to the camera, gesturing with his hands. Three animated icons pop up on the right side of the screen.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"educational","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"},{"color":"white","name":"animated icon (hand click)","position":"right","state":"appearing"},{"color":"white","name":"animated icon (clock)","position":"right","state":"appearing"},{"color":"white","name":"animated icon (satisfaction meter)","position":"right","state":"appearing"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"earnest, explaining","hair":"short, dark brown","hands":"gesturing to explain a concept","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"@aliabdaal","location":"top left","style":"Instagram handle with logo"}]}},{"t":16,"speech":"So, I call this framework the Part-Time YouTuber Blueprint because my course is called the Part-Time YouTuber Academy","visual":{"action":"A split-screen view appears. On the right, the speaker continues talking. On the left, an overhead shot shows hands writing 'PART-TIME YOUTUBER BLUEPRINT' in a notepad.","colors":{"dominant":"white","palette":["white","black","grey","skin tone","red"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides of the split-screen are in focus.","framing":"split-screen"},"mood":"illustrative and educational","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"black","name":"marker pen","position":"left side","state":"in use"},{"color":"black","name":"microphone","position":"right side","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting on both sides","location":"home office/studio"},"text_on_screen":[]}},{"t":20,"speech":"and I've taught this system to more than 2,300 students over the last three years.","visual":{"action":"The speaker talks to the camera, gesturing with his hands.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"authoritative","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"confident, explaining","hair":"short, dark brown","hands":"gesturing to emphasize a point","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"2300+ STUDENTS","location":"right","style":"white sans-serif text with a dark background"}]}},{"t":24,"speech":"Now, there's three levels to this framework. If you're new to making videos and in this context, I'm starting a YouTube channel with zero experience completely from scratch,","visual":{"action":"A split-screen view shows the speaker on the right and an overhead shot of a hand drawing a diagram with 'LEVEL 1', 'LEVEL 2', and 'LEVEL 3' on the left.","colors":{"dominant":"white","palette":["white","black","grey","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"structured, educational","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"black","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; drawing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":31,"speech":"we're going to start with level one. Level one is get going. And this is like your first three videos.","visual":{"action":"An overhead shot shows a hand writing 'LEVEL 1' and 'GET GOING' on a notepad with markers.","colors":{"dominant":"white","palette":["white","grey marble","black","blue","green"]},"composition":{"angle":"overhead","focus":"The notepad and hands are in sharp focus.","framing":"top-down shot"},"mood":"clear, instructional","objects":[{"color":"white","name":"notepad","position":"center","state":"being written on"},{"color":"blue","name":"marker pen","position":"center","state":"writing"},{"color":"green","name":"marker pen","position":"center","state":"writing"},{"color":"multi-colored","name":"iPhone","position":"left","state":"static"}],"people":[{"age_range":"25-35","clothing":{},"face":"not visible","hair":"not visible","hands":"writing on the notepad","pose":"not visible","position":"hands in frame"}],"setting":{"architecture":"N/A","background":"A marble-patterned desk with a keyboard and small plant in the corners.","lighting":"bright, even lighting","location":"desk"},"text_on_screen":[]}},{"t":38,"speech":"then a huge hurdle that holds people up from starting a YouTube channel is actually just not getting started with the thing in the first place.","visual":{"action":"The speaker talks directly to the camera, using hand gestures to explain the concept.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"empathetic and encouraging","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, explaining a common problem","hair":"short, dark brown","hands":"gesturing with both hands, palms up","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":44,"speech":"So, what I'd be doing is I'd just be making three videos, maybe they're shorts, maybe they're videos, I don't even edit,","visual":{"action":"A split-screen view. The speaker is on the right. On the left, an overhead shot shows a hand drawing arrows from 'LEVEL 1 GET GOING' to 'VIDEO #1', 'VIDEO #2', and 'VIDEO #3'.","colors":{"dominant":"white","palette":["white","black","red","blue","green"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"practical, step-by-step","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"red","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; drawing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":50,"speech":"and uploading them to a new YouTube channel. I would create a channel, create maybe some channel art on Canva or something like that.","visual":{"action":"A montage of B-roll clips shows various aspects of starting a YouTube channel: speaking to a phone, uploading a video on a laptop, and designing a thumbnail in Canva.","colors":{"dominant":"white","palette":["white","grey","blue","red","black"]},"composition":{"angle":"various","focus":"The focus shifts with each clip in the montage.","framing":"quick cuts of medium and close-up shots"},"mood":"active and creative","objects":[{"color":"silver","name":"laptop","position":"various","state":"in use"},{"color":"black","name":"smartphone","position":"various","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"glasses","bottom":"not specified","footwear":"not specified","top":"grey hoodie, white t-shirt"},"face":"focused, smiling","hair":"short, dark brown","hands":"typing, holding phone","pose":"various: sitting, standing","position":"various"}],"setting":{"architecture":"modern","background":"various office and home settings","lighting":"natural and artificial","location":"various"},"text_on_screen":[{"content":"UPLOAD VIDEO","location":"center of laptop screen","style":"YouTube interface button"},{"content":"$12,571 PER DAY","location":"center of Canva design","style":"large red text"}]}},{"t":58,"speech":"if you're in the dating world. You know, you're kind of getting to know them, you're seeing if you vibe.","visual":{"action":"A montage of B-roll clips shows the speaker at a cafe, with close-ups of food (eggs on toast) and a latte.","colors":{"dominant":"brown","palette":["brown","white","grey","green","skin tone"]},"composition":{"angle":"various, including close-ups and medium shots","focus":"The focus is on the food, coffee, and the person.","framing":"series of quick cuts"},"mood":"casual and relatable","objects":[{"color":"white","name":"plate of food","position":"center","state":"on a table"},{"color":"grey","name":"coffee cup","position":"center","state":"on a table"}],"people":[{"age_range":"25-35","clothing":{"accessories":"none","bottom":"not visible","footwear":"not visible","top":"grey hooded long-sleeve shirt"},"face":"smiling, looking down","hair":"short, dark brown","hands":"holding cutlery","pose":"sitting at a cafe table","position":"center"}],"setting":{"architecture":"modern cafe interior","background":"white tiled wall, wooden table","lighting":"soft, ambient lighting","location":"cafe"},"text_on_screen":[]}},{"t":104,"speech":"And in those three videos, I'd get some pretty good insight into how I feel about making videos.","visual":{"action":"The speaker talks to the camera while three video thumbnails from his early YouTube career float around him.","colors":{"dominant":"white","palette":["white","black","blue","green","skin tone"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus, with the thumbnails as graphical overlays.","framing":"medium shot"},"mood":"reflective and insightful","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"},{"color":"various","name":"video thumbnails","position":"surrounding the speaker","state":"floating"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, talking","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"BMAT Section 1 - Everything you need to know","location":"on a thumbnail overlay","style":"YouTube thumbnail text"}]}},{"t":112,"speech":"But at least at the start, I've made some kind of effort in doing it.","visual":{"action":"The speaker continues to talk to the camera, raising his eyebrows and gesturing for emphasis.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"motivational","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"expressive, eyebrows raised","hair":"short, dark brown","hands":"gesturing with right hand","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":122,"speech":"I suspect it's probably overthinking about your niche. What the hell do I make videos about? Why would anyone watch my content?","visual":{"action":"The speaker leans over his desk, looking down and to the side as if in thought, while text appears on screen listing common worries.","colors":{"dominant":"white","palette":["white","black","skin tone","green","grey"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"relatable, addressing anxieties","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"},{"color":"white","name":"desk","position":"bottom","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"contemplative, concerned","hair":"short, dark brown","hands":"resting on the desk","pose":"leaning forward over desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"NICHE?","location":"left","style":"large white sans-serif text"},{"content":"IMPOSTER SYNDROME","location":"right","style":"large white sans-serif text"}]}},{"t":129,"speech":"All of that overthinking just gets in the way of people. That's why level one is to get going and just make those first three videos.","visual":{"action":"A shot of the speaker sitting at a table in a modern cafe, typing on a silver laptop with white earbuds in.","colors":{"dominant":"grey","palette":["grey","brown","warm white","skin tone","green"]},"composition":{"angle":"eye-level","focus":"The speaker and his laptop are in focus.","framing":"medium shot"},"mood":"focused, but illustrating distraction/overthinking","objects":[{"color":"silver","name":"MacBook laptop","position":"center","state":"open and in use"},{"color":"white","name":"potted succulent","position":"left of laptop","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"white wireless earbuds","bottom":"not visible","footwear":"not visible","top":"light grey hoodie"},"face":"neutral, focused on screen","hair":"short, dark brown","hands":"typing on the laptop","pose":"sitting at a table","position":"center frame"}],"setting":{"architecture":"modern, stylish cafe","background":"A blurred background with warm, circular lights, and patterned walls.","lighting":"warm ambient lighting from above and behind","location":"cafe"},"text_on_screen":[]}},{"t":135,"speech":"Because to be honest, YouTube is a lifestyle choice. What you're trying to do, what you're signing up for if you're going to take this seriously is making videos every week","visual":{"action":"A split-screen view. The speaker is on the right. On the left, a hand draws 'LIFESTYLE CHOICE' and an arrow pointing back to the 'VIDEO #1, #2, #3' diagram.","colors":{"dominant":"white","palette":["white","black","red","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"serious, emphasizing commitment","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"red","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, explaining","hair":"short, dark brown","hands":"gesturing on right; drawing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":142,"speech":"for the next like several years of your life. And so it's worth flirting with it for these first three videos and just seeing how you feel.","visual":{"action":"The speaker talks to the camera, gesturing. An animated progress bar appears at the top, counting up 'YouTube videos published' to 52.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"encouraging, long-term perspective","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, friendly","hair":"short, dark brown","hands":"open-palmed gestures","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"52 YouTube videos published =","location":"top left","style":"white sans-serif text"},{"content":"1 year closer to becoming a YouTuber.","location":"top left","style":"white sans-serif text"}]}},{"t":147,"speech":"If you don't know anything at all about literally how to hold a camera, how to hold a phone, how to edit a video,","visual":{"action":"A time-lapse video shows the speaker frantically setting up camera gear, lights, and a desk in a messy room.","colors":{"dominant":"grey","palette":["grey","white","black","blue","skin tone"]},"composition":{"angle":"eye-level, static camera","focus":"The entire room is in focus.","framing":"wide shot"},"mood":"chaotic, humorous, overwhelming","objects":[{"color":"white","name":"desk","position":"center","state":"being assembled/moved"},{"color":"white","name":"large circular light","position":"center","state":"being set up"},{"color":"black","name":"keyboard/piano","position":"right","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"none","bottom":"blue shorts","footwear":"barefoot","top":"green t-shirt"},"face":"not clearly visible, focused on tasks","hair":"short, dark brown","hands":"moving equipment, setting up gear","pose":"constantly moving, kneeling, standing","position":"moving around the center of the room"}],"setting":{"architecture":"modern apartment","background":"A room with large windows, a messy floor, and various pieces of equipment.","lighting":"natural daylight mixed with bright studio lights","location":"home studio being set up"},"text_on_screen":[]}},{"t":154,"speech":"then there's loads of free content available on YouTube. Anyway, once you've gone on these first three dates, once you've made these first three videos,","visual":{"action":"The speaker is back in his regular studio setup, talking to the camera and gesturing.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"helpful and transitional","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining, looking directly at camera","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":159,"speech":"at that point you have a choice. And this is choice number one. This is, do you want to be in a casual relationship with YouTube or do you want to be in a serious relationship with YouTube?","visual":{"action":"A split-screen view. The speaker on the right explains the concept. On the left, a hand writes 'CHOICE #1' and then draws two arrows pointing to 'CASUAL' and 'SERIOUS'.","colors":{"dominant":"white","palette":["white","black","blue","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"decisive, presenting a key concept","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"blue","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, posing a question","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":207,"speech":"Now casual is like, oh, I'll make a video whenever I feel like it, maybe I'll film a video on a holiday here and there.","visual":{"action":"A shot of the speaker working on a laptop at an outdoor table in a tropical location.","colors":{"dominant":"green","palette":["green","brown","white","blue","skin tone"]},"composition":{"angle":"eye-level, slightly from the side","focus":"The speaker and his laptop are in focus.","framing":"medium shot"},"mood":"relaxed, casual, leisurely","objects":[{"color":"silver","name":"MacBook laptop","position":"on the table","state":"open and in use"},{"color":"brown","name":"wooden table","position":"foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"watch","bottom":"not visible","footwear":"not visible","top":"light blue t-shirt"},"face":"focused on the laptop screen","hair":"short, dark brown","hands":"typing on the laptop","pose":"sitting at a table","position":"center frame"}],"setting":{"architecture":"open-air pavilion with a thatched roof","background":"Lush green trees and a bright blue sky.","lighting":"bright, natural daylight","location":"tropical resort or cafe"},"text_on_screen":[]}},{"t":211,"speech":"Serious is, I am committed to this. And that would be obviously the position that I would be in if I was starting YouTube completely from scratch today.","visual":{"action":"A wide panning shot of a well-equipped home studio with multiple monitors, lights, cameras, and plants.","colors":{"dominant":"white","palette":["white","black","green","grey","blue"]},"composition":{"angle":"eye-level","focus":"The entire studio setup is in focus.","framing":"wide shot, panning right to left"},"mood":"professional, serious, dedicated","objects":[{"color":"black","name":"computer monitors","position":"center","state":"on a desk"},{"color":"white","name":"large circular light","position":"center left","state":"on a stand"},{"color":"white","name":"whiteboard","position":"right","state":"covered in writing"},{"color":"green","name":"potted plants","position":"various","state":"static"}],"people":[],"setting":{"architecture":"modern room","background":"A well-organized and fully equipped creator studio.","lighting":"bright, professional studio lighting","location":"home studio"},"text_on_screen":[]}},{"t":219,"speech":"consciously commit to being in a serious relationship with YouTube. That means, just like if you're in a serious relationship with a person in real life, you want to try and see them at least once a week.","visual":{"action":"The speaker talks directly to the camera, using his hands to emphasize the commitment analogy.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"serious and committed","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"earnest, making a point","hair":"short, dark brown","hands":"gesturing to illustrate a point","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":227,"speech":"I would want to be committing to making at least one video per week because that to me is taking it seriously.","visual":{"action":"A split-screen view. The speaker on the right talks. On the left, a hand writes 'COMMITMENT' and '~1 VIDEO PER WEEK' under the 'SERIOUS' branch of the diagram.","colors":{"dominant":"white","palette":["white","black","blue","green","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"definitive, setting expectations","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"green","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":236,"speech":"just having a big profitable YouTube channel and that kind of stuff. You have to actively take it seriously.","visual":{"action":"The speaker talks directly to the camera, gesturing firmly.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"assertive","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, making a strong point","hair":"short, dark brown","hands":"right hand raised, palm out","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":241,"speech":"And then once I've committed to taking YouTube seriously, I'm now ready to go on to level two.","visual":{"action":"A split-screen view. The speaker on the right gestures. On the left, a hand draws an arrow from 'SERIOUS' up to a box labeled 'LEVEL 2'.","colors":{"dominant":"white","palette":["white","black","blue","green","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"progressive, moving to the next stage","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"green","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; drawing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":246,"speech":"Now level two is what I call get good, but I would say in brackets get good enough.","visual":{"action":"An overhead shot shows a hand writing 'LEVEL 2', 'GET GOOD', and '(ENOUGH)' on a notepad with a red marker.","colors":{"dominant":"white","palette":["white","grey marble","black","red","skin tone"]},"composition":{"angle":"overhead","focus":"The notepad and hand are in focus.","framing":"top-down shot"},"mood":"instructional","objects":[{"color":"white","name":"notepad","position":"center","state":"being written on"},{"color":"red","name":"marker pen","position":"center","state":"in use"}],"people":[{"age_range":"25-35","clothing":{},"face":"not visible","hair":"not visible","hands":"writing on the notepad","pose":"not visible","position":"hand in frame"}],"setting":{"architecture":"N/A","background":"A marble-patterned desk with a keyboard and small plant in the corners.","lighting":"bright, even lighting","location":"desk"},"text_on_screen":[]}},{"t":252,"speech":"And the point of these seven videos is to get better at the craft of making videos.","visual":{"action":"An overhead shot shows a hand writing '7 VIDEOS' on the notepad, with an arrow pointing from 'GET GOOD (ENOUGH)'.","colors":{"dominant":"white","palette":["white","grey marble","black","red","skin tone"]},"composition":{"angle":"overhead","focus":"The notepad and hand are in focus.","framing":"top-down shot"},"mood":"goal-oriented","objects":[{"color":"white","name":"notepad","position":"center","state":"being written on"},{"color":"red","name":"marker pen","position":"center","state":"in use"}],"people":[{"age_range":"25-35","clothing":{},"face":"not visible","hair":"not visible","hands":"writing on the notepad","pose":"not visible","position":"hand in frame"}],"setting":{"architecture":"N/A","background":"A marble-patterned desk with a keyboard and small plant in the corners.","lighting":"bright, even lighting","location":"desk"},"text_on_screen":[]}},{"t":258,"speech":"Now the thing with YouTube is that there are a lot of skills wound up in being a good YouTuber or being a successful YouTuber.","visual":{"action":"The speaker talks to the camera, gesturing broadly with both hands.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"informative, slightly overwhelming","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining a complex idea","hair":"short, dark brown","hands":"spread wide to indicate a large quantity","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":304,"speech":"There's titles and thumbnails and filming and talking to a camera and like structuring your stuff and storytelling and being reasonable at public speaking if you're going to show your face","visual":{"action":"The speaker talks while a list of skills appears on the left side of the screen, item by item.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker and the text are in focus.","framing":"medium shot"},"mood":"educational, listing concepts","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"animated, talking","hair":"short, dark brown","hands":"gesturing with his right hand, ticking off points","pose":"sitting at a desk","position":"center right"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"Titles.","location":"left","style":"white sans-serif text"},{"content":"Thumbnails.","location":"left","style":"white sans-serif text"},{"content":"Filming.","location":"left","style":"white sans-serif text"},{"content":"Talking to a camera.","location":"left","style":"white sans-serif text"},{"content":"Structuring videos.","location":"left","style":"white sans-serif text"},{"content":"Storytelling.","location":"left","style":"white sans-serif text"},{"content":"Public speaking.","location":"left","style":"white sans-serif text"}]}},{"t":317,"speech":"and understanding analytics. There are so many skills around what it takes to be an effective YouTuber.","visual":{"action":"The speaker continues talking while the list of skills on the left side of the screen grows.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker and the text are in focus.","framing":"medium shot"},"mood":"comprehensive, educational","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"animated, talking","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center right"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"Research.","location":"left","style":"white sans-serif text"},{"content":"Writing.","location":"left","style":"white sans-serif text"},{"content":"Animation.","location":"left","style":"white sans-serif text"},{"content":"Editing.","location":"left","style":"white sans-serif text"},{"content":"YouTube Analytics","location":"left","style":"white sans-serif text"}]}},{"t":325,"speech":"So I need to spend these next seven videos actively trying to improve the craft of making videos.","visual":{"action":"The speaker talks to the camera, gesturing with his hands to emphasize his point.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"focused and determined","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, explaining a strategy","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":332,"speech":"I don't give a toss what my niche is at this point because all I'm trying to do is get better at the craft of making videos.","visual":{"action":"The speaker talks to the camera, waving his hand dismissively when mentioning 'niche'.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"dismissive of a common worry, focused on what's important","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"expressive, slightly smiling","hair":"short, dark brown","hands":"left hand waves dismissively, right hand gestures","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":343,"speech":"Maybe I just absolutely freaking love these Stabilo pastel colored highlighters, so I might make a video about my favorite highlighter pens.","visual":{"action":"The speaker holds up an orange and white highlighter, showing it to the camera. The shot then cuts to close-ups of the highlighter.","colors":{"dominant":"white","palette":["white","orange","black","skin tone","grey"]},"composition":{"angle":"eye-level, then extreme close-up","focus":"The highlighter is in sharp focus.","framing":"medium shot, then extreme close-up"},"mood":"enthusiastic, showing an example","objects":[{"color":"orange and white","name":"Stabilo highlighter","position":"center","state":"being held and displayed"},{"color":"black","name":"microphone","position":"foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, enthusiastic","hair":"short, dark brown","hands":"holding a highlighter","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, then a blurred grey background for the close-up.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":351,"speech":"Maybe I absolutely love this Dbrand Ali Abdaal Palettes collaboration phone case and I can make a video reviewing that.","visual":{"action":"The speaker holds up a smartphone with a colorful case. The shot cuts to close-ups of the phone case against a background of plants.","colors":{"dominant":"blue","palette":["blue","orange","white","green","black"]},"composition":{"angle":"eye-level, then close-up","focus":"The phone case is in sharp focus.","framing":"medium shot, then close-up"},"mood":"enthusiastic, showing another example","objects":[{"color":"multi-colored (blue, orange, white)","name":"iPhone with Dbrand case","position":"center","state":"being held and displayed"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, talking","hair":"short, dark brown","hands":"holding a smartphone","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room, then a background of green plants for the close-up.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":357,"speech":"Maybe I absolutely love this book that I have on my desk at all times, Show Your Work by Austin Kleon, so I can make a video reviewing the book.","visual":{"action":"The speaker picks up a yellow book from his desk and shows it to the camera. The shot cuts to a close-up of the book on a shelf.","colors":{"dominant":"yellow","palette":["yellow","black","white","skin tone","green"]},"composition":{"angle":"eye-level, then close-up","focus":"The book is in sharp focus.","framing":"medium shot, then close-up"},"mood":"passionate, sharing a favorite item","objects":[{"color":"yellow","name":"book 'Show Your Work!'","position":"center","state":"being held and displayed"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, enthusiastic","hair":"short, dark brown","hands":"holding a book","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"SHOW YOUR WORK!","location":"on the book cover","style":"bold black font"},{"content":"AUSTIN KLEON","location":"on the book cover","style":"bold black font"}]}},{"t":405,"speech":"What matters is that we're getting better at the craft of making videos and we're not trying to overthink our niche at this point.","visual":{"action":"The speaker talks directly to the camera, gesturing with his hands to reiterate the main point.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"emphatic and reassuring","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, making a key point","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":416,"speech":"And across these seven videos, and 3 + 7 = 10, so 10 videos in level one and level two, across these 10 videos, you're getting to know the craft of making YouTube videos,","visual":{"action":"A split-screen view. The speaker on the right explains. On the left, a hand draws a bracket around the previous diagram elements and writes '10 VIDEOS TOTAL (Level 1+2)'.","colors":{"dominant":"white","palette":["white","black","red","green","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"summarizing and clarifying","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"green","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; drawing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":427,"speech":"Maybe at this point you're even having to confront your own emotions around like fear of what other people will think and judgment and self-doubt","visual":{"action":"The speaker talks to the camera, gesturing to different points in the air as text labels for 'FEAR', 'JUDGEMENT', and 'SELF-DOUBT' appear around him.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker and text overlays are in focus.","framing":"medium shot"},"mood":"introspective and empathetic","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, thoughtful","hair":"short, dark brown","hands":"gesturing to different points in space","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"FEAR","location":"left","style":"large white sans-serif text"},{"content":"JUDGEMENT","location":"right","style":"large white sans-serif text"},{"content":"SELF-DOUBT","location":"bottom left","style":"large white sans-serif text"}]}},{"t":439,"speech":"At this point, you might also want to learn how to get better at editing. If you happen to use Final Cut, I have another course about this.","visual":{"action":"A split-screen view. The speaker talks on the right. On the left, a screen recording shows a video editing timeline in Final Cut Pro, with clips being moved around.","colors":{"dominant":"black","palette":["black","purple","green","white","blue"]},"composition":{"angle":"split-screen: eye-level on right, screen recording on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"technical, helpful","objects":[{"color":"black","name":"video editing software interface","position":"left side","state":"active"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining, looking at camera","hair":"short, dark brown","hands":"gesturing","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"N/A","background":"home office on right, software interface on left","lighting":"soft studio lighting","location":"home office/studio"},"text_on_screen":[{"content":"go.aliabdaal.com/edit","location":"bottom center of left screen","style":"white text in a rounded rectangle"}]}},{"t":450,"speech":"By the way, if you're enjoying this video so far, I would love it if you could give us a thumbs up. Apparently it really helps for the YouTube algorithm.","visual":{"action":"The speaker asks for a like and subscription. Animated 'Like' and 'Subscribe' buttons appear and are clicked.","colors":{"dominant":"white","palette":["white","black","red","skin tone","green"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"engaging, call-to-action","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, friendly","hair":"short, dark brown","hands":"gesturing towards the like button","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"SUBSCRIBE","location":"left","style":"animated YouTube button"}]}},{"t":456,"speech":"Anyway, once you've gotten beyond level two, at that point, you have to make the ultimate choice. And the ultimate choice is,","visual":{"action":"An overhead shot of the full 'Part-Time YouTuber Blueprint' diagram. A hand draws a blue 'CHOICE' label between Level 2 and Level 3.","colors":{"dominant":"white","palette":["white","black","blue","grey marble","skin tone"]},"composition":{"angle":"overhead","focus":"The entire notepad is in focus.","framing":"top-down shot"},"mood":"pivotal, leading to a major decision","objects":[{"color":"white","name":"notepad","position":"center","state":"being drawn on"},{"color":"blue","name":"marker pen","position":"center","state":"in use"}],"people":[{"age_range":"25-35","clothing":{},"face":"not visible","hair":"not visible","hands":"drawing on the notepad","pose":"not visible","position":"hand in frame"}],"setting":{"architecture":"N/A","background":"A marble-patterned desk.","lighting":"bright, even lighting","location":"desk"},"text_on_screen":[]}},{"t":501,"speech":"do you want to treat YouTube like a hobby, having made 10 videos, or do you want to treat YouTube like a business?","visual":{"action":"The speaker talks to the camera, gesturing between two points in the air as the words 'HOBBY' and 'BUSINESS' appear on either side of him.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker and text are in focus.","framing":"medium shot"},"mood":"questioning, presenting a choice","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, posing a question","hair":"short, dark brown","hands":"gesturing left and right","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"HOBBY","location":"left","style":"large white sans-serif text"},{"content":"BUSINESS","location":"right","style":"large white sans-serif text"}]}},{"t":515,"speech":"But if you decide that you want to lean towards the business end of the spectrum, if you decide like I would, if I were in your position, that I want to treat YouTube very seriously,","visual":{"action":"The speaker talks to the camera, looking earnest and making a decision.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"decisive and serious","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"serious, determined","hair":"short, dark brown","hands":"gesturing with right hand","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":526,"speech":"that takes us on to level three. And level three is get smart.","visual":{"action":"An overhead shot shows a hand writing 'LEVEL 3' and 'GET SMART' on a notepad with a green marker.","colors":{"dominant":"white","palette":["white","grey marble","black","green","skin tone"]},"composition":{"angle":"overhead","focus":"The notepad and hand are in focus.","framing":"top-down shot"},"mood":"instructional, introducing the final level","objects":[{"color":"white","name":"notepad","position":"center","state":"being written on"},{"color":"green","name":"marker pen","position":"center","state":"in use"}],"people":[{"age_range":"25-35","clothing":{},"face":"not visible","hair":"not visible","hands":"writing on the notepad","pose":"not visible","position":"hand in frame"}],"setting":{"architecture":"N/A","background":"A marble-patterned desk with a keyboard and small plant in the corners.","lighting":"bright, even lighting","location":"desk"},"text_on_screen":[]}},{"t":536,"speech":"But to really grow a YouTube channel that can potentially change our life, we need to understand what is the game that we are trying to play.","visual":{"action":"A split-screen view. The speaker on the right talks. On the left, a hand writes 'UNDERSTAND THE GAME' under the 'GET SMART' heading.","colors":{"dominant":"white","palette":["white","black","green","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"strategic, analytical","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"black","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":547,"speech":"And if you can get these three things right, then you're completely off to the races and your channel will explode and you'll become a millionaire.","visual":{"action":"The speaker talks to the camera, repeating the hook from the beginning of the video with a confident expression.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"confident and promising","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, confident","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":553,"speech":"And those three things are number one, click, number two, watch time, and number three, satisfaction.","visual":{"action":"A split-screen view. The speaker on the right lists the three items. On the left, a dark screen shows the list appearing as text.","colors":{"dominant":"black","palette":["black","white","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, text on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"clear and concise","objects":[],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining, counting on fingers","hair":"short, dark brown","hands":"counting on fingers","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"N/A","background":"home office on right, black screen on left","lighting":"soft studio lighting","location":"home office/studio"},"text_on_screen":[{"content":"1. Getting people to click.","location":"left side","style":"white sans-serif text"},{"content":"2. Keep people watching.","location":"left side","style":"white sans-serif text"},{"content":"3. Leaving viewers satisfied.","location":"left side","style":"white sans-serif text"}]}},{"t":559,"speech":"So, firstly, the click. This is the importance of titles and thumbnails and idea generation and concept.","visual":{"action":"The speaker talks to the camera, emphasizing the importance of getting the click. Text overlays appear around him.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker and text are in focus.","framing":"medium shot"},"mood":"strategic","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining, serious","hair":"short, dark brown","hands":"gesturing","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"TITLES","location":"left","style":"large white sans-serif text"},{"content":"THUMBNAILS","location":"right","style":"large white sans-serif text"},{"content":"IDEAS","location":"bottom right","style":"large white sans-serif text"},{"content":"CONCEPT","location":"bottom left","style":"large white sans-serif text"}]}},{"t":615,"speech":"Secondly, we have watch time. Now, the YouTube algorithm cares a lot about how much of your video someone has watched","visual":{"action":"A close-up shot of an eye, with the reflection of a screen showing moving images visible in the pupil.","colors":{"dominant":"black","palette":["black","dark blue","skin tone","white"]},"composition":{"angle":"extreme close-up","focus":"The eye is in sharp focus.","framing":"extreme close-up"},"mood":"intense, focused","objects":[],"people":[{"age_range":"any","clothing":{},"face":"only an eye is visible","hair":"not visible","hands":"not visible","pose":"not visible","position":"filling the frame"}],"setting":{"architecture":"N/A","background":"black","lighting":"dim, with light coming from the reflected screen","location":"dark room"},"text_on_screen":[]}},{"t":624,"speech":"And so if a viewer is watching a lot of your video, it means they're getting continuous value from that video.","visual":{"action":"A woman is sitting on a couch, smiling as she watches a video on her smartphone, wearing wireless earbuds.","colors":{"dominant":"yellow","palette":["yellow","skin tone","brown","white","green"]},"composition":{"angle":"eye-level","focus":"The woman is in focus.","framing":"medium close-up"},"mood":"engaged, happy","objects":[{"color":"white","name":"smartphone","position":"in her hands","state":"in use"}],"people":[{"age_range":"20-30","clothing":{"accessories":"white wireless earbuds","bottom":"not visible","footwear":"not visible","top":"yellow ribbed long-sleeve shirt"},"face":"smiling, looking at phone","hair":"long, dark brown","hands":"holding the smartphone horizontally","pose":"sitting on a couch","position":"center frame"}],"setting":{"architecture":"modern living room","background":"A blurred living room with a lamp and plants.","lighting":"warm, soft indoor lighting","location":"living room"},"text_on_screen":[]}},{"t":634,"speech":"So we've gotten people to click with our title and thumbnail, we've gotten people to watch the video with everything about the video actually being good.","visual":{"action":"The speaker talks to the camera, gesturing. Two animated icons for 'click' and 'watch time' appear.","colors":{"dominant":"white","palette":["white","black","skin tone","green","red"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"summarizing","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"},{"color":"white","name":"animated icon (hand click)","position":"center left","state":"static"},{"color":"white","name":"animated icon (clock)","position":"center right","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":640,"speech":"And then we want to leave people satisfied. Now, increasingly the algorithm is talking a lot more about satisfaction.","visual":{"action":"The speaker talks to the camera as the word 'Satisfied' animates across the screen.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in focus.","framing":"medium shot"},"mood":"informative","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining a concept","hair":"short, dark brown","hands":"gesturing with both hands","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"Satisfied","location":"center","style":"large white sans-serif text, animating in"}]}},{"t":651,"speech":"but also YouTube has started putting these surveys for a percentage of their users that you might have seen when you're browsing YouTube.","visual":{"action":"A split-screen view. The speaker on the right talks. On the left, a screen recording of the YouTube mobile app shows a satisfaction survey under a video.","colors":{"dominant":"black","palette":["black","white","blue","grey","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, screen recording on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"illustrative","objects":[{"color":"black","name":"YouTube mobile interface","position":"left side","state":"displaying a survey"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"N/A","background":"home office on right, software interface on left","lighting":"soft studio lighting","location":"home office/studio"},"text_on_screen":[{"content":"Is the above video a good suggestion for you?","location":"left side, on screen recording","style":"YouTube survey text"}]}},{"t":708,"speech":"So, having understood the game, we now need to talk about strategy. And this is where we're allowed to start thinking about our niche.","visual":{"action":"A split-screen view. The speaker on the right talks. On the left, a hand writes 'STRATEGY' on the notepad, as the second point under 'GET SMART'.","colors":{"dominant":"white","palette":["white","black","green","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"strategic, transitioning to a new topic","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"black","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":717,"speech":"And so your video needs to add enough value for the person on the other end to think that it's justified as an investment of time and attention on their part.","visual":{"action":"A montage of clips showing people distracted by their phones, talking to others, and generally not paying attention to a single screen.","colors":{"dominant":"grey","palette":["grey","blue","white","skin tone","brown"]},"composition":{"angle":"various","focus":"Shifts between different people and actions.","framing":"quick cuts of medium shots"},"mood":"illustrating competition for attention","objects":[{"color":"blue","name":"smartphone","position":"center","state":"being used"}],"people":[{"age_range":"various","clothing":{"accessories":"various","bottom":"various","footwear":"various","top":"various"},"face":"various expressions","hair":"various","hands":"holding phones, gesturing","pose":"sitting, talking","position":"various"}],"setting":{"architecture":"modern office/cafe","background":"various indoor settings","lighting":"natural and artificial","location":"various"},"text_on_screen":[]}},{"t":737,"speech":"So, this is where strategy comes in and this is where it's really important to figure out what is our niche.","visual":{"action":"A split-screen view. The speaker on the right talks. On the left, a hand writes 'NICHE' in red on the notepad.","colors":{"dominant":"white","palette":["white","black","red","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"focused, highlighting a key term","objects":[{"color":"white","name":"notepad","position":"left side","state":"being written on"},{"color":"red","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":747,"speech":"I think a niche is actually two things. It's a target and it's a value.","visual":{"action":"A split-screen view. The speaker on the right explains. On the left, a hand draws two arrows from 'NICHE' pointing to 'TARGET' and 'VALUE'.","colors":{"dominant":"white","palette":["white","black","red","skin tone","grey"]},"composition":{"angle":"split-screen: eye-level on right, overhead on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"definitional, breaking down a concept","objects":[{"color":"white","name":"notepad","position":"left side","state":"being drawn on"},{"color":"red","name":"marker pen","position":"left side","state":"in use"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"explaining","hair":"short, dark brown","hands":"gesturing on right; writing on left","pose":"sitting","position":"right side of screen"}],"setting":{"architecture":"modern","background":"home office on right, marble-patterned desk on left","lighting":"bright, even lighting","location":"home office/studio"},"text_on_screen":[]}},{"t":753,"speech":"The target for my YouTube videos was people applying to medical school in the UK. And the value I was giving them was helping them get into medical school in the UK.","visual":{"action":"A split-screen view. The speaker on the right gives a personal example. On the left, a clip from one of his old videos plays, showing him in green scrubs with a list on the screen.","colors":{"dominant":"white","palette":["white","green","black","skin tone"]},"composition":{"angle":"split-screen: eye-level on right, eye-level on left","focus":"Both sides are in focus.","framing":"split-screen"},"mood":"personal, illustrative","objects":[],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"recounting a story","hair":"short, dark brown","hands":"gesturing","pose":"sitting","position":"right side of screen"},{"age_range":"20-25","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"green medical scrubs"},"face":"younger, explaining","hair":"short, dark brown","hands":"gesturing","pose":"standing","position":"left side of screen"}],"setting":{"architecture":"modern","background":"home office on right, plain white wall with a clock on left","lighting":"bright lighting on both sides","location":"home office/studio and old video location"},"text_on_screen":[{"content":"1. Don't neglect physics","location":"left side","style":"list text on old video"}]}},{"t":804,"speech":"Anyway, that'll be linked down in the video description, so you can check it out. And if you enjoyed this video, you might like to check out this video over here, which is my top 10 tips for beginner YouTubers.","visual":{"action":"The speaker concludes the video, pointing to the upper right of the screen where an end-screen video link would be.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"concluding, helpful, call-to-action","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling, friendly","hair":"short, dark brown","hands":"right hand pointing up and to the right","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[{"content":"academy.aliabdaal.com","location":"bottom center","style":"white text in a rounded rectangle with a globe icon"}]}},{"t":813,"speech":"Thank you so much for watching. Have a great day and I'll see you in the next video. Bye bye.","visual":{"action":"The speaker smiles and waves goodbye to the camera.","colors":{"dominant":"white","palette":["white","black","skin tone","green","blue"]},"composition":{"angle":"eye-level","focus":"The speaker is in sharp focus.","framing":"medium shot"},"mood":"friendly, warm, concluding","objects":[{"color":"black","name":"microphone","position":"center foreground","state":"static"}],"people":[{"age_range":"25-35","clothing":{"accessories":"black-rimmed glasses","bottom":"not visible","footwear":"not visible","top":"white hoodie"},"face":"smiling broadly","hair":"short, dark brown","hands":"waving goodbye","pose":"sitting at a desk","position":"center frame"}],"setting":{"architecture":"modern apartment/office","background":"A softly lit room with a bookshelf, string lights, and plants.","lighting":"soft, diffuse front lighting","location":"home office/studio"},"text_on_screen":[]}}],"created_at":"2026-04-11 17:28:30","processed_at":"2026-04-11 17:34:31","view_count":2,"thumbnail":"/data/videos/f98cd449-d050-4f95-a345-7e0c95a2b864/thumbnail.jpg","video":"/data/videos/f98cd449-d050-4f95-a345-7e0c95a2b864/web.mp4","urls":{"page":"/v/if-i-started-a-youtube-channel-in-2026-i-d-do-this","api":"/api/v1/videos/if-i-started-a-youtube-channel-in-2026-i-d-do-this","timeline_file":"/data/videos/f98cd449-d050-4f95-a345-7e0c95a2b864/timeline.json"}}