{"id":480,"title":"Shampoo is a Lie (for me...and maybe for you too??)","description":"This video, titled \"I haven't shampooed my hair in 5 years,\" by Johnny Harris, explores the societal pressures and marketing tactics of the hair care industry. Harris explains how shampoo strips natural oils, leading to a cycle of needing conditioner and styling products, which are often oil-based. He argues that the concept of \"greasy\" or \"dirty\" hair is a manufactured social construct, not a biological reality. Harris shares his personal experience of not using shampoo for five years, noting improved scalp health and challenging the daily washing regimen promoted by companies. The video also touches on the broader psychological triggers used in advertising, using toothpaste and hair care as examples, and encourages viewers to question societal beauty standards. Finally, Harris promotes BetterHelp as a sponsor, emphasizing the importance of mental health and accessible therapy.","slug":"shampoo-is-a-lie-for-me-and-maybe-for-you-too","creator":"johnnyharris","duration":878.968163,"tags":["Johnny Harris","No-Poo","Hair Care Industry","Shampoo","Marketing Tactics","Consumerism","Societal Standards","Mental Health","BetterHelp","Dandruff","Hair Science"],"transcription":"Okay. Okay, okay, okay. This is going to piss some people off. Some of you are going to turn your backs on me forever. Sorry to see you go. I have to tell you this reality. I have not shampooed my hair for five years. And yet, those five years have been some of the best five years of my hair's life. No more itching, no more oily hair, no more dandruff flakes, just normal hair that does weird stuff sometimes, but is generally happy. Let me explain. Go ahead, take a good look. I know everyone's already doing it anyway. Look at my hair. I've never felt so conscious about my hair because I'm talking about it. Okay. So, five years ago, I realized that I was in a cycle. The cycle looked like this. My head, which produces natural protective oils, would be washed with shampoo. Shampoo is just a chemical that attaches to these oils on your scalp. And then when you wash that shampoo out, the oils are attached to them and they leave, ridding your head of oils. The shampoo also cleans off any pollen or dust that's caught in your hair. So, my hair was now clean, very clean. Oh, yeah, and this guy isn't me. This is just a stock footage representation of me five years ago. Anyway, then goes in the conditioner, which coats your hair with silicone material that makes it shine and restores all of that shine that was lost from stripping away all of those oils. Man, I haven't used conditioner in a very long time, but I do remember that it makes your hair feel like silky butter. Mm, silky butter. Is that even a thing? Okay, so you strip away the oils, you coat it with this shiny, silky conditioner. And then my hair would end up just being sort of like a fluffball. In order to style it, I would put in some product, like some fancy pomade I bought at some fancy barber in Chicago. This pomade is made of, wait for it, oil. It is oil, an oil-based product. So, I'm putting oil back in my hair after I just stripped it all out. Meanwhile, my scalp is like, \"Whoa, whoa, whoa, whoa, whoa, dude! You just stripped away all this protective oil that we make to protect your scalp. WTFFFFF?!?\" And so, it fires up its natural oil-making machine to produce more oil for your hair. So, now you have double oil. You've got the pomade and the natural oils. So, now, by the end of the day, you start to feel like your hair is super oily and greasy, and you have all these messages about dirty hair being greasy and oily. Hey, you have got greasy hair, though, bro. Oh, come on, man. So, what's the cure for this oily, greasy, dirty hair? Shampoo! Deep cleansing shampoo. It helps take away the excess dirt and oils that can be inside your hair. Right. I reckon we should give it a go and get you washed up. Let's do it. And the whole cycle starts over again. In my mid-20s, I also started to realize that my scalp was starting to become like itchy and flaky, which is like so embarrassing, so uncomfortable. And yet, luckily, out there in the world, there is a cure for this. The problem of flaking dandruff solved! With just regular use of Procter & Gamble's new wonder shampoo, Head & Shoulders. Okay, listen, just a quick moment to make it clear that this cycle is my hair experience, which is based on not only my physiology and genetics, but also on my standards and relationship to society and what society tells me to do with my hair. So, just to get this out of the way, I'm not here to preach what's right for your scalp. I'm simply telling you what's right for my scalp. In fact, there's this whole movement, sort of a political movement around shampoo and not shampooing. It's called \"no-poo\", which is a very unfortunate name for this movement. I'm not a part of that movement. I'm not pushing that. This isn't political for me. I just want to tell you a story about the journey of my hair using a little bit of history and data and research. And again, most importantly, my own experience of five years of not shampooing my hair. Okay, so let's dive in. Let's get some context here. Human beings used to not wash their hair very much at all. It was only by the 1970s, when ads targeted mainly towards white women, would come out saying that you need to wash your hair every single day. And that the dirt in your hair was like weighing it down. Dirt's a dirt attractor and weigh hair down like this. And that in order to prevent this weighing down and to get body, you would have to use this product. This also started a whole new set of messaging around greasy hair, dirty hair, which even saying it is like repulsive. So, demonizing the idea of greasy hair and pushing this daily shampoo regimen was seen as the only way to fight back against this greasy hair epidemic. Today, Americans wash their hair around five of the seven days of the week. By the way, that's about double how much they wash their hair on average in Spain and Italy. And it's way more than the once a month Americans used to wash their hair in the '30s. So, let me tell you the story of how this all went down, because I'm I didn't like grow up as a non-shampooer. Five years ago, I had bought this really expensive, fancy tea tree oil-based dandruff shampoo, because I had so much itchiness and flakiness everywhere. I was so tired of that and I was so embarrassed by it. So, I was diligent. I would wash my hair with this tea tree oil shampoo every day. The marketing on this told me that I shouldn't use any other shampoos, that all the other shampoos were the devil, and that this was the only thing I could use to treat my dandruff. I ran out of this shampoo while we were on like a trip, so I couldn't order it. And I was just like, \"Okay, when I get back, I'll order the shampoo and I'll get back onto it.\" And it like took a while, we were on some long trip. I get back, I forget to order the shampoo. I was getting worried about this. But soon, after like three weeks of this sort of fear of using other shampoos, I noticed that the itching started going away. And that the greasy hair feel started to actually level out. It was actually okay. And I was secretly like, \"Ooh, I'm probably, it's probably just got used to it or something.\" But the key moment happened when I went in to get a haircut, having not washed my hair with shampoo for like a month. I was actually really nervous and conscious of what the barber was going to say to me. And he didn't say anything. So, I asked him. I was like, \"Hey, how does my hair and scalp look to you?\" And he was like, \"Looks good. It's a little dry, but overall, pretty healthy.\" And that was the moment for me. I was like, \"Wait, what?\" This guy who sees like dozens of scalps every day, dozens of scalps. That's actually a really gross like dozens of scalps. I'm just never going to say that again. This guy sees a lot of scalps every day, and he had like blessed my un-shampooed scalp and was like, \"You're actually okay.\" Now, let me just remind you that I've told some of my close friends this story before, and they have tried it and it hasn't worked for them. I'm not saying that this exact thing is going to work for you. The reason I am making this video, because I want us to have reasons to be skeptical of all the messages that we get fed around this topic. Nourishing damaged hair back to healthy life. Regular washing is the only way that you can get rid of that excess oil. I feel no grease. A few years ago, I read this kind of obnoxious business book that said that the best way to market a product is to create a psychological trigger that makes people need your product. The example used in the book was this toothpaste in like the '50s or '60s, where the ad for this toothpaste called attention to this quote \"dangerous coating\" that robs the teeth of their whiteness. Like this film coating that's like on your teeth every time you eat and it's like dangerous and bad and socially unacceptable. Turns out that this dangerous film on your teeth is a harmless residue from food consumption, and toothpaste doesn't remove it any better than eating an apple. So, yes, you should totally brush your teeth, but not because there's this dangerous residue. And now, I can't un-feel it. The psychological trigger is baked in. I can't not feel it, and I feel judged because I maybe have this dangerous coating. This same dynamic happens today with the hundred-billion-dollar hair care industry. They push all sorts of scary ideas about dirty things lurking in your hair that only their product can fix. And they get very rich because of it. Telling you that you have grease in your hair makes you feel dirty, psychologically. And what it does is it turns these naturally occurring lipids or fats in your hair, which are totally protective and naturally occurring, into this gross-feeling, dangerous thing. And more and more, these commercials have these like fancy 3D diagrams to make it feel totally legit and medical. There are medical things here, like dandruff is a real skin disorder. That's something that has real symptoms and should be treated in a real medical way by a professional, not by a commercial with a fake doctor showing you 3D diagrams to sell a product. And no, this lady is not a legit doctor, she's an actor. While we're on the point of dandruff and itchy scalps, let it be known that dry scalp, which is not a skin disorder, literally means that you're you don't have enough hydration in your scalp, is not dangerous. But he's scratching his head. Could be dandruff. And yet, they share effectively the same symptoms, itchy, flaky. But dry scalp, unlike dandruff, is caused in part by, wait for it, shampooing too much, drying out your scalp by stripping it of its natural hydrating oils. Did you say oil? This was my problem in my 20s. I didn't have dandruff. I thought I had dandruff because I was shampooing my hair too much and it was drying out my scalp and making it dry and flaky. All of this gets conflated when corporations present their advertisements as legit science that's meant to help you feel better. But let's just quickly say it like it is. The only thing they're doing is trying to sell you a product, to make sure that you feel like you need it as much as possible, which helps you build the nearly hundred-billion-dollar hair care industry, a huge portion of which is owned by just three companies: L'Oréal, Procter & Gamble, and Unilever, which find a million ways to feel like you are dirty, you are undesirable, and if you don't use their product, you will be ostracized from society. Just look at these commercials. What's wrong? Take off your hat! No, it's it's dry. Try Head & Shoulders Dry Scalp Care. These companies have cracked the code on what drives us, and it's fear and a desire to be accepted. And this is just with hair. This is with a million of these products that tell us that we're inferior. And if I'm saying this as a man in this society, it is a thousand times worse for women. So, am I here telling you not to shampoo your hair? No. Do whatever you want. You have a totally different hair experience than I do. I'm sure stopping cold turkey like I did probably isn't the right choice for you. All I'm asking you is to scrutinize your standards. And who is in control of the narrative of what clean even means. Okay. That's that. Speaking of the psychology of self-esteem in the 21st century, I want to tell you about the sponsor of today's video, which is BetterHelp. It's an online tool that allows you to connect with a professional trained counselor so that you can have therapy but do it remotely. I've been in therapy for the past year and a half, and for the majority of that, it's been remote. I haven't been sitting in the therapist's office. And I can't stress enough how important it has been for me, my understanding of myself, and my well-being as a person and as a husband and as a father and as a brother and as all the roles that I play in my life, therapy has been amazing. BetterHelp is not a crisis line. It is not a self-help scheme. It is a platform for finding a counselor and starting therapy so that you can start to make strides in your mental health. My favorite part about BetterHelp is that it makes it free and easy to change your counselors. It often takes a while to find the right therapist for your life. And with BetterHelp, you have a ton of options, as well as the ability to, if you don't find a good fit at first or second or third, you can keep trying until you find the right counselor for you. BetterHelp is more affordable than traditional counseling, which can be fairly expensive, and there is financial aid available. BetterHelp wants you to start living a happier life today. And I am a major proponent of therapy as a an ongoing practice. I wish it was more accessible. BetterHelp is making it so. So, go to betterhelp.com/johnnyharris. That's better H E L P.com/johnnyharris and join the over 1 million people who are taking charge of their mental health with the help of an experienced professional. Clicking that link helps support this channel, but it also gives you 10% off your first month of therapy. Thank you, BetterHelp, for sponsoring this video. Thank you all for watching. Thank you, patrons, for your ongoing support. I hope some of you stick around even though I don't wash my hair all the time. Okay? See ya. ","timeline":[{"t":0,"speech":"Okay. Okay, okay, okay. This is going to piss some people off. Some of you are going to turn your backs on me forever. Sorry to see you go.","visual":{"action":"A man with a beard and short brown hair, wearing an orange puffer jacket over a rust-colored shirt and light gray jeans, walks into a home office. He removes his jacket, revealing a light gray button-up shirt over the rust-colored shirt. He then picks up a large, black, photography softbox on a stand and moves it to the left side of the frame. He looks directly at the camera with a serious expression, then smiles slightly.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium shot"},"mood":"serious, slightly humorous","objects":[{"color":"orange","name":"puffer jacket","position":"center","state":"being removed"},{"color":"rust","name":"shirt","position":"center","state":"worn"},{"color":"light gray","name":"jeans","position":"center","state":"worn"},{"color":"light gray","name":"button-up shirt","position":"center","state":"worn"},{"color":"black","name":"photography softbox on stand","position":"left","state":"being moved"},{"color":"blue, green, yellow","name":"world map","position":"background","state":"hanging on wall"},{"color":"black, white","name":"computer monitors","position":"background right","state":"on"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, then slight smile","hair":"short, brown, styled to the side","hands":"removing jacket, adjusting shirt, moving softbox","pose":"walking, standing, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment","background":"home office with world map, computer monitors, and wooden desk","lighting":"bright, even, natural light from left","location":"home office"},"text_on_screen":[]}},{"t":11,"speech":"I have to tell you this reality. I have not shampooed my hair for five years. And yet, those five years have been some of the best five years of my hair's life. No more itching, no more oily hair, no more dandruff flakes, just normal hair that does weird stuff sometimes, but is generally happy.","visual":{"action":"The man looks directly at the camera, speaking with a serious and slightly conspiratorial tone. He gestures with his hands to emphasize points, occasionally touching his hair. He maintains eye contact with the viewer.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up"},"mood":"serious, engaging, slightly humorous","objects":[{"color":"blue, green, yellow","name":"world map","position":"background","state":"hanging on wall"},{"color":"black, white","name":"computer monitors","position":"background right","state":"on"},{"color":"brown","name":"wooden desk","position":"background left","state":"clean"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact, expressive","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points, occasionally touching hair","pose":"seated, leaning forward slightly","position":"center"}],"setting":{"architecture":"modern apartment","background":"home office with world map, computer monitors, and wooden desk","lighting":"bright, even, natural light from left","location":"home office"},"text_on_screen":[]}},{"t":33,"speech":"Let me explain.","visual":{"action":"The man leans in closer to the camera, his expression becoming more intense and focused. The shot quickly cuts to a closer view of his face, then to an extreme close-up, and then to an outdoor shot where he is wearing a blue and red patterned headband and it appears to be snowing. He then returns to the original medium close-up, running his hand through his hair with a slightly self-conscious expression.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to extreme close-up"},"mood":"intense, focused, slightly self-conscious","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"blue and red patterned headband (in outdoor shot)","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"intense, focused, slightly self-conscious","hair":"short, brown, styled to the side, with a headband in one shot","hands":"running hand through hair","pose":"leaning in, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, outdoor winter scene","background":"home office with world map, computer monitors, and wooden desk; dark outdoor scene with string lights and falling snow","lighting":"bright, even, natural light from left; dark with artificial lights (outdoor)","location":"home office, outdoors"},"text_on_screen":[]}},{"t":41,"speech":"Go ahead, take a good look. I know everyone's already doing it anyway. Look at my hair. I've never felt so conscious about my hair because I'm talking about it. Okay. So, five years ago, I realized that I was in a cycle.","visual":{"action":"The man runs his hand through his hair, then sits back, looking directly at the camera with a slight smile. The screen transitions to a white background with a textured pattern. A black oval appears, with the man's head visible in the center. The text \"I WAS IN A CYCLE\" appears in black letters, partially obscuring his face. Four white circles rotate around the oval.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"informative, slightly self-deprecating","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"slight smile, direct eye contact","hair":"short, brown, styled to the side","hands":"running hand through hair","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment","background":"home office with world map, computer monitors, and wooden desk; then white textured background","lighting":"bright, even, natural light from left","location":"home office"},"text_on_screen":[{"content":"I WAS IN A CYCLE","location":"center","style":"bold, black sans-serif text"}]}},{"t":47,"speech":"The cycle looked like this. My head, which produces natural protective oils, would be washed with shampoo. Shampoo is just a chemical that attaches to these oils on your scalp. And then when you wash that shampoo out, the oils are attached to them and they leave, ridding your head of oils. The shampoo also cleans off any pollen or dust that's caught in your hair. So, my hair was now clean, very clean.","visual":{"action":"The man's head, with a yellow outline, is shown against a white textured background. The scene transitions to a man in a shower, with shampoo lathering his hair. Text overlays appear, explaining the function of shampoo. The man in the shower closes his eyes as water and shampoo run down his face. The text continues to appear, detailing what shampoo removes from hair.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#4CAF50","#2196F3"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"close-up"},"mood":"informative","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"none","footwear":"none","top":"none"},"face":"neutral, eyes closed, covered in shampoo","hair":"short, dark, covered in white shampoo lather","hands":"massaging shampoo into hair","pose":"standing in shower","position":"center"}],"setting":{"architecture":"outdoor shower","background":"lush green foliage","lighting":"bright, natural sunlight","location":"outdoors"},"text_on_screen":[{"content":"1. SHAMPOO","location":"bottom left","style":"bold, white sans-serif text"},{"content":"CHEMICAL","location":"top right","style":"bold, green sans-serif text"},{"content":"ATTACHES TO OILS","location":"middle right","style":"bold, green sans-serif text"},{"content":"TAKES OILS AWAY","location":"middle right","style":"bold, green sans-serif text"},{"content":"NO MORE POLLEN","location":"middle right","style":"bold, green sans-serif text"},{"content":"NO MORE DUST","location":"middle right","style":"bold, green sans-serif text"}]}},{"t":107,"speech":"Oh, yeah, and this guy isn't me. This is just a stock footage representation of me five years ago. Anyway, then goes in the conditioner, which coats your hair with silicone material that makes it shine and restores all of that shine that was lost from stripping away all of those oils.","visual":{"action":"The man in the shower continues to wash his hair, with shampoo and water running down his face. The scene then cuts to a different man in a bathroom, drying his hair with a hairdryer. Text overlays explain the function of conditioner.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#4CAF50","#2196F3"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"close-up"},"mood":"informative","objects":[{"color":"black","name":"hairdryer","position":"center","state":"in use"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"towel","footwear":"none","top":"towel"},"face":"neutral, eyes closed (in shower); focused (with hairdryer)","hair":"short, dark, wet, being dried","hands":"massaging shampoo (in shower); holding hairdryer and touching hair (with hairdryer)","pose":"standing in shower; standing in bathroom","position":"center"}],"setting":{"architecture":"outdoor shower, modern bathroom","background":"lush green foliage; white tiled wall with towel rack","lighting":"bright, natural sunlight; bright, artificial light","location":"outdoors, bathroom"},"text_on_screen":[{"content":"2. CONDITIONER","location":"bottom left","style":"bold, white sans-serif text"},{"content":"COATS WITH SILICONE","location":"top right","style":"bold, white sans-serif text"},{"content":"MAKES HAIR SHINE","location":"middle right","style":"bold, white sans-serif text"}]}},{"t":124,"speech":"Man, I haven't used conditioner in a very long time, but I do remember that it makes your hair feel like silky butter. Mm, silky butter. Is that even a thing? Okay, so you strip away the oils, you coat it with this shiny, silky conditioner. And then my hair would end up just being sort of like a fluffball. In order to style it, I would put in some product, like some fancy pomade I bought at some fancy barber in Chicago.","visual":{"action":"The man looks directly at the camera, speaking with a thoughtful expression, occasionally touching his chin. The scene transitions to a white textured background. Two circular insets appear: one showing the man in the shower with shampoo, and the other showing the man drying his hair. A third circular inset appears, showing hands applying hair product to wet hair. Text overlays explain the use of product.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#4CAF50","#2196F3"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot with insets"},"mood":"thoughtful, informative","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"thoughtful, direct eye contact","hair":"short, brown, styled to the side","hands":"occasionally touching chin; applying hair product (in inset)","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, outdoor shower, modern bathroom","background":"home office with world map, computer monitors, and wooden desk; then white textured background with insets","lighting":"bright, even, natural light from left","location":"home office, outdoors, bathroom"},"text_on_screen":[{"content":"3. PRODUCT","location":"bottom left","style":"bold, white sans-serif text"}]}},{"t":148,"speech":"This pomade is made of, wait for it, oil. It is oil, an oil-based product. So, I'm putting oil back in my hair after I just stripped it all out. Meanwhile, my scalp is like, \"Whoa, whoa, whoa, whoa, whoa, dude! You just stripped away all this protective oil that we make to protect your scalp. WTFFFFF?!?\" And so, it fires up its natural oil-making machine to produce more oil for your hair. So, now you have double oil. You've got the pomade and the natural oils.","visual":{"action":"The circular inset showing hands applying hair product remains. The word \"OIL!!!\" appears in large, bold, black letters over the inset, then disappears. The text \"DUDE! YOU JUST STRIPPED AWAY ALL THIS PROTECTIVE OIL THAT WE MAKE TO PROTECT YOUR SCALP. WTFFFFF?!?\" appears around the inset, with \"WHOA\" repeating. The scene transitions to an animation of oil derricks pumping oil, with oil barrels in the background. The scene then splits into two frames, showing more oil barrels, with the words \"DOUBLE OIL\", \"POMADE\", and \"NATURAL OIL\" appearing.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#FFD700","#FF4500"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"close-up to wide shot with animations"},"mood":"exasperated, informative, critical","objects":[{"color":"black, yellow","name":"oil derricks","position":"center","state":"pumping"},{"color":"black, orange","name":"oil barrels","position":"background","state":"stacked"}],"people":[],"setting":{"architecture":"industrial","background":"oil field, industrial complex","lighting":"golden sunset, dark and industrial","location":"oil field"},"text_on_screen":[{"content":"3. PRODUCT","location":"bottom left","style":"bold, white sans-serif text"},{"content":"OIL!!!","location":"center","style":"large, bold, black sans-serif text"},{"content":"DUDE! YOU JUST STRIPPED AWAY ALL THIS PROTECTIVE OIL THAT WE MAKE TO PROTECT YOUR SCALP. WTFFFFF?!?","location":"around inset","style":"white, bold sans-serif text"},{"content":"DOUBLE OIL","location":"top center","style":"bold, white sans-serif text"},{"content":"POMADE","location":"bottom left","style":"bold, white sans-serif text"},{"content":"NATURAL OIL","location":"bottom right","style":"bold, white sans-serif text"}]}},{"t":215,"speech":"So, now, by the end of the day, you start to feel like your hair is super oily and greasy, and you have all these messages about dirty hair being greasy and oily.","visual":{"action":"The man looks directly at the camera, speaking with a concerned expression. The scene transitions to a man sitting on the floor in a dimly lit room, holding his head in his hands, looking distressed. A bottle and two glasses are on the floor next to him.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"concerned, distressed","objects":[{"color":"clear","name":"bottle","position":"bottom left","state":"standing"},{"color":"clear","name":"glasses","position":"bottom left","state":"standing"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"blue jeans","footwear":"dark shoes","top":"beige long-sleeved shirt"},"face":"distressed, head in hands","hair":"short, dark, disheveled","hands":"holding head","pose":"sitting on floor, leaning against furniture","position":"center"}],"setting":{"architecture":"simple room","background":"wooden cabinet, dark wall","lighting":"dim, directional light from right","location":"indoor"},"text_on_screen":[]}},{"t":223,"speech":"Hey, you have got greasy hair, though, bro. Oh, come on, man. So, what's the cure for this oily, greasy, dirty hair? Shampoo!","visual":{"action":"A young man with curly brown hair sits in a barber's chair, looking in a mirror. Another man, the barber, stands behind him, touching his shoulder. The young man runs his hand through his hair, looking annoyed. The barber holds up a bottle of Head & Shoulders shampoo. The scene cuts back to the man speaking directly to the camera.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#2196F3","#4CAF50"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium shot to close-up"},"mood":"conversational, then exasperated","objects":[{"color":"white, blue","name":"Head & Shoulders shampoo bottle","position":"center","state":"held by barber"}],"people":[{"age_range":"20s","clothing":{"accessories":"glasses (barber)","bottom":"dark trousers (barber), light gray pants (young man)","footwear":"dark shoes (barber), white sneakers (young man)","top":"dark jacket (barber), light gray sweatshirt (young man)"},"face":"annoyed (young man), smiling (barber)","hair":"curly brown (young man), dark curly (barber)","hands":"running through hair (young man), touching shoulder and holding shampoo (barber)","pose":"seated (young man), standing (barber)","position":"center"}],"setting":{"architecture":"barbershop","background":"white walls, mirror, barber tools","lighting":"bright, even, artificial light","location":"barbershop"},"text_on_screen":[]}},{"t":230,"speech":"Deep cleansing shampoo. It helps take away the excess dirt and oils that can be inside your hair. Right. I reckon we should give it a go and get you washed up. Let's do it. And the whole cycle starts over again.","visual":{"action":"The barber holds up the Head & Shoulders shampoo bottle, pointing to the label. The young man looks at the bottle. The barber then gestures towards the young man's head. The scene cuts to a white textured background with a black oval, showing the distressed man. Four circular insets appear around the oval, depicting the cycle of shampooing, conditioning, using pomade, and feeling greasy.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#2196F3","#4CAF50"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"close-up to wide shot with insets"},"mood":"informative, cyclical","objects":[{"color":"white, blue","name":"Head & Shoulders shampoo bottle","position":"center","state":"held by barber"}],"people":[{"age_range":"20s","clothing":{"accessories":"glasses (barber)","bottom":"dark trousers (barber), light gray pants (young man)","footwear":"dark shoes (barber), white sneakers (young man)","top":"dark jacket (barber), light gray sweatshirt (young man)"},"face":"attentive (young man), speaking (barber)","hair":"curly brown (young man), dark curly (barber)","hands":"holding shampoo and gesturing (barber)","pose":"seated (young man), standing (barber)","position":"center"}],"setting":{"architecture":"barbershop","background":"white walls, mirror, barber tools; then white textured background with insets","lighting":"bright, even, artificial light","location":"barbershop"},"text_on_screen":[{"content":"FEEL GREASY","location":"top left inset","style":"bold, white sans-serif text"},{"content":"SHAMPOO","location":"top right inset","style":"bold, white sans-serif text"},{"content":"CONDITIONER","location":"bottom right inset","style":"bold, white sans-serif text"},{"content":"POMADE","location":"bottom left inset","style":"bold, white sans-serif text"}]}},{"t":240,"speech":"In my mid-20s, I also started to realize that my scalp was starting to become like itchy and flaky, which is like so embarrassing, so uncomfortable. And yet, luckily, out there in the world, there is a cure for this.","visual":{"action":"The man looks directly at the camera, speaking with a concerned expression. He gestures with his hands to emphasize his points. The scene transitions to a black and white vintage advertisement. Silhouettes of people's heads are in the background, and the text \"The Problem of Dandruff Solved!\" appears in the foreground.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"concerned, hopeful","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"concerned, direct eye contact","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, vintage setting","background":"home office with world map, computer monitors, and wooden desk; then black and white background with silhouettes","lighting":"bright, even, natural light from left; dark and dramatic (vintage ad)","location":"home office"},"text_on_screen":[{"content":"The Problem of Dandruff Solved!","location":"center","style":"bold, white serif text"}]}},{"t":254,"speech":"With just regular use of Procter & Gamble's new wonder shampoo, Head & Shoulders. Okay, listen, just a quick moment to make it clear that this cycle is my hair experience, which is based on not only my physiology and genetics, but also on my standards and relationship to society and what society tells me to do with my hair.","visual":{"action":"The vintage advertisement shows a box of Head & Shoulders shampoo. The man then returns to the screen, looking directly at the camera, speaking with a serious expression. The scene transitions to the white textured background with the black oval and four circular insets, depicting the cycle of shampooing, conditioning, using pomade, and feeling greasy. The man's face is shown in various insets, representing different stages of the cycle.","colors":{"dominant":"#FFFFFF","palette":["#FFFFFF","#000000","#C0C0C0","#2196F3","#4CAF50"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot with insets"},"mood":"serious, informative, critical","objects":[{"color":"white, black","name":"Head & Shoulders shampoo box","position":"center","state":"displayed"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"vintage setting, modern apartment","background":"vintage advertisement; home office with world map, computer monitors, and wooden desk; then white textured background with insets","lighting":"bright, even, natural light from left; dark and dramatic (vintage ad)","location":"home office"},"text_on_screen":[{"content":"Head & Shoulders shampoo","location":"center","style":"white serif text"},{"content":"Procter & Gamble","location":"bottom center","style":"white serif text"},{"content":"FEEL GREASY","location":"top left inset","style":"bold, white sans-serif text"},{"content":"SHAMPOO","location":"top right inset","style":"bold, white sans-serif text"},{"content":"CONDITIONER","location":"bottom right inset","style":"bold, white sans-serif text"},{"content":"POMADE","location":"bottom left inset","style":"bold, white sans-serif text"}]}},{"t":317,"speech":"So, just to get this out of the way, I'm not here to preach what's right for your scalp. I'm simply telling you what's right for my scalp. In fact, there's this whole movement, sort of a political movement around shampoo and not shampooing. It's called \"no-poo\", which is a very unfortunate name for this movement. I'm not a part of that movement. I'm not pushing that. This isn't political for me. I just want to tell you a story about the journey of my hair using a little bit of history and data and research. And again, most importantly, my own experience of five years of not shampooing my hair.","visual":{"action":"The man looks directly at the camera, speaking with a serious and earnest expression. He gestures with his hands to emphasize his points. The scene transitions to a series of meme-like images related to the \"no-poo\" movement, including Dr. Phil wearing a \"SHAMPOO STOLE MY OILS AND MADE ME BALD\" t-shirt, a banner reading \"SHAMPOO IS A CONSPIRACY\" on a house, and an infographic linking shampoo to oil production and military use.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot with images"},"mood":"earnest, informative, slightly humorous","objects":[{"color":"black, white","name":"t-shirt with text","position":"center","state":"worn by Dr. Phil"},{"color":"blue, white","name":"banner with text","position":"center","state":"hanging on house"},{"color":"various","name":"infographic","position":"center","state":"displayed"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact, expressive","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, various meme backgrounds","background":"home office with world map, computer monitors, and wooden desk; then various meme backgrounds","lighting":"bright, even, natural light from left","location":"home office"},"text_on_screen":[{"content":"T-shirt time","location":"top left","style":"black sans-serif text"},{"content":"SHAMPOO STOLE MY OILS AND MADE ME BALD","location":"center","style":"white sans-serif text on black t-shirt"},{"content":"SHAMPOO IS A CONSPIRACY","location":"center","style":"white sans-serif text on blue banner"},{"content":"When America finds out sebaceous glands produce oil","location":"top center","style":"black sans-serif text"},{"content":"LET ME SPELL IT OUT FOR YOU:","location":"top center","style":"white sans-serif text"}]}},{"t":350,"speech":"Okay, so let's dive in. Let's get some context here. Human beings used to not wash their hair very much at all. It was only by the 1970s, when ads targeted mainly towards white women, would come out saying that you need to wash your hair every single day. And that the dirt in your hair was like weighing it down. And that in order to prevent this weighing down and to get body, you would have to use this product.","visual":{"action":"The man looks directly at the camera, speaking with a serious and engaging expression. He gestures with his hands to emphasize his points. The scene transitions to a series of vintage shampoo commercials from the 1970s, featuring women with big, voluminous hair. The commercials show women flipping their hair and looking happy, implying that daily shampooing is the key to healthy, bouncy hair.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to medium shot"},"mood":"engaging, critical, nostalgic","objects":[],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact, expressive","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, vintage interior","background":"home office with world map, computer monitors, and wooden desk; then various vintage commercial backgrounds","lighting":"bright, even, natural light from left; bright, artificial light (vintage ads)","location":"home office, various studios"},"text_on_screen":[]}},{"t":418,"speech":"This also started a whole new set of messaging around greasy hair, dirty hair, which even saying it is like repulsive. So, demonizing the idea of greasy hair and pushing this daily shampoo regimen was seen as the only way to fight back against this greasy hair epidemic. Today, Americans wash their hair around five of the seven days of the week. By the way, that's about double how much they wash their hair on average in Spain and Italy. And it's way more than the once a month Americans used to wash their hair in the '30s.","visual":{"action":"The man looks directly at the camera, speaking with a critical and slightly disgusted expression. He gestures with his hands to emphasize his points. The scene transitions to a man washing his hair with shampoo in a shower, then to a woman boxing a punching bag, her hair flying around. The scene cuts to a woman from behind, her long blonde hair flowing as if in a commercial. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"critical, disgusted, informative","objects":[{"color":"black, gold","name":"punching bag","position":"center","state":"standing"}],"people":[{"age_range":"30s","clothing":{"accessories":"white boxing gloves (woman boxing)","bottom":"black leggings (woman boxing)","footwear":"dark sneakers (woman boxing)","top":"black bomber jacket over white sports bra (woman boxing)"},"face":"critical, disgusted (man); focused (woman boxing)","hair":"short, brown, styled to the side (man); long, blonde, flowing (woman)","hands":"gesturing to emphasize points (man); punching (woman boxing)","pose":"seated, looking at camera (man); boxing (woman boxing)","position":"center"}],"setting":{"architecture":"modern apartment, gym","background":"home office with world map, computer monitors, and wooden desk; then gym with large windows and white walls","lighting":"bright, even, natural light from left; bright, artificial light (gym)","location":"home office, gym"},"text_on_screen":[{"content":"SOURCE: PROCTER & GAMBLE","location":"bottom right","style":"white sans-serif text"}]}},{"t":452,"speech":"So, let me tell you the story of how this all went down, because I'm I didn't like grow up as a non-shampooer. Five years ago, I had bought this really expensive, fancy tea tree oil-based dandruff shampoo, because I had so much itchiness and flakiness everywhere. I was so tired of that and I was so embarrassed by it. So, I was diligent. I would wash my hair with this tea tree oil shampoo every day. The marketing on this told me that I shouldn't use any other shampoos, that all the other shampoos were the devil, and that this was the only thing I could use to treat my dandruff.","visual":{"action":"The man looks directly at the camera, speaking with a serious and slightly self-deprecating expression. He gestures with his hands. The scene transitions to a close-up of a laptop screen showing a younger man in a forest, then to a close-up of the younger man's face. The scene then cuts to a black and white vintage commercial featuring a man happily washing his hair with shampoo. The scene transitions to a close-up of a Dove Men+Care shampoo bottle, with water splashing around it.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to close-up"},"mood":"serious, self-deprecating, informative","objects":[{"color":"black, silver","name":"Dove Men+Care shampoo bottle","position":"center","state":"wet"},{"color":"green","name":"forest","position":"background","state":"lush"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact, expressive","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, outdoors, vintage bathroom","background":"home office with world map, computer monitors, and wooden desk; then various backgrounds from stock footage and vintage commercials","lighting":"bright, even, natural light from left; bright, natural light (outdoors); bright, artificial light (vintage ad)","location":"home office, outdoors, studio"},"text_on_screen":[{"content":"Dove Men+Care Fortifying Shampoo","location":"center","style":"white sans-serif text"},{"content":"STRENGTHENING","location":"center","style":"bold, orange sans-serif text"},{"content":"WITH CAFFEINE + TRICHAZOLE ACTIVES","location":"center","style":"white sans-serif text"},{"content":"FORTIFIES HAIR TO HELP PREVENT HAIR FALL","location":"center","style":"white sans-serif text"}]}},{"t":522,"speech":"I ran out of this shampoo at while we were on like a trip. So, I couldn't order it. And I was just like, \"Okay, when I get back, I'll order the shampoo and I'll get back onto it.\" And it like took a while, we were on some long trip. I get back, I forget to order the shampoo. I was getting worried about this. But soon, after like three weeks of this sort of fear of using other shampoos, I noticed that the itching started going away. And that the greasy hair feel started to actually level out. It was actually okay. And I was secretly like, \"Ooh, I'm probably, it's probably just got used to it or something.\" But the key moment happened when I went in to get a haircut, having not washed my hair with shampoo for like a month.","visual":{"action":"The man looks directly at the camera, speaking with a thoughtful expression, occasionally touching his face. The scene transitions to a man sitting at a wooden picnic table in a snowy forest, wearing a winter hat and orange jacket. He gestures with his hands. The man then returns to the screen, continuing to speak. The scene cuts to a close-up of a barber's chair, then to a display of barber tools, and then to a close-up of a barber using clippers on a client's head.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to close-up"},"mood":"thoughtful, reflective, slightly anxious","objects":[{"color":"black, white","name":"barber's chair","position":"center","state":"empty"},{"color":"black, silver, brown","name":"barber tools","position":"center","state":"arranged on table"},{"color":"gold, black","name":"hair clippers","position":"center","state":"in use"}],"people":[{"age_range":"30s","clothing":{"accessories":"winter hat (in forest shot)","bottom":"dark pants (in forest shot)","footwear":"winter boots (in forest shot)","top":"orange jacket (in forest shot)"},"face":"thoughtful, reflective, slightly anxious","hair":"short, brown, styled to the side","hands":"gesturing, touching face","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, snowy forest, barbershop","background":"home office with world map, computer monitors, and wooden desk; then snowy forest with cabins; then barbershop with black walls and hexagonal lights","lighting":"bright, even, natural light from left; bright, natural light (forest); bright, artificial light (barbershop)","location":"home office, forest, barbershop"},"text_on_screen":[]}},{"t":602,"speech":"I was actually really nervous and conscious of what the barber was going to say to me. And he didn't say anything. So, I asked him. I was like, \"Hey, how does my hair and scalp look to you?\" And he was like, \"Looks good. It's a little dry, but overall, pretty healthy.\" And that was the moment for me. I was like, \"Wait, what?\" This guy who sees like dozens of scalps every day, dozens of scalps. That's actually a really gross like dozens of scalps. I'm just never going to say that again. This guy sees a lot of scalps every day, and he had like blessed my un-shampooed scalp and was like, \"You're actually okay.\"","visual":{"action":"The man looks directly at the camera, speaking with a surprised and relieved expression. He gestures with his hands to emphasize his points. The scene cuts to a barber giving a client a haircut in a modern barbershop. The barber is focused on his work, and the client is relaxed. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"surprised, relieved, humorous","objects":[{"color":"black, gold","name":"hair clippers","position":"center","state":"in use"}],"people":[{"age_range":"30s","clothing":{"accessories":"glasses (barber)","bottom":"black pants (barber)","footwear":"dark shoes (barber)","top":"denim vest over black shirt (barber), black barber cape (client)"},"face":"surprised, relieved (man); focused (barber), neutral (client)","hair":"short, brown, styled to the side (man); short, dark (barber), short, light brown (client)","hands":"gesturing (man); holding clippers (barber)","pose":"seated, looking at camera (man); standing (barber), seated (client)","position":"center"}],"setting":{"architecture":"modern apartment, barbershop","background":"home office with world map, computer monitors, and wooden desk; then barbershop with black walls and hexagonal lights","lighting":"bright, even, natural light from left; bright, artificial light (barbershop)","location":"home office, barbershop"},"text_on_screen":[]}},{"t":630,"speech":"Now, let me just remind you that I've told some of my close friends this story before, and they have tried it and it hasn't worked for them. I'm not saying that this exact thing is going to work for you. The reason I am making this video, because I want us to have reasons to be skeptical of all the messages that we get fed around this topic.","visual":{"action":"The man looks directly at the camera, speaking with a serious and earnest expression. He gestures with his hands to emphasize his points. The scene transitions to a close-up of wheat swaying in the wind, then to a close-up of curly brown hair. The scene cuts to a young man in a barbershop, smiling, with the text \"REGULAR WASHING IS THE ONLY WAY\" appearing. The scene shows a barber cutting hair, then a woman with long dark hair flipping her hair, with the text \"NO GREASE\". The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"earnest, critical, informative","objects":[{"color":"yellow, green","name":"wheat field","position":"center","state":"swaying"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, direct eye contact, expressive","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, outdoors, barbershop","background":"home office with world map, computer monitors, and wooden desk; then wheat field; then barbershop; then studio with dark background","lighting":"bright, even, natural light from left; bright, natural light (outdoors); bright, artificial light (barbershop)","location":"home office, outdoors, barbershop, studio"},"text_on_screen":[{"content":"REGULAR WASHING IS THE ONLY WAY","location":"bottom center","style":"bold, white sans-serif text"},{"content":"NO GREASE","location":"bottom right","style":"bold, white sans-serif text"}]}},{"t":656,"speech":"A few years ago, I read this kind of obnoxious business book that said that the best way to market a product is to create a psychological trigger that makes people need your product. The example used in the book was this toothpaste in like the '50s or '60s, where the ad for this toothpaste called attention to this quote \"dangerous coating\" that robs the teeth of their whiteness. Like this film coating that's like on your teeth every time you eat and it's like dangerous and bad and socially unacceptable. Turns out that this dangerous film on your teeth is a harmless residue from food consumption, and toothpaste doesn't remove it any better than eating an apple.","visual":{"action":"The man looks directly at the camera, speaking with a critical and slightly exasperated expression. He gestures with his hands to emphasize his points. The scene transitions to a black and white vintage advertisement for Pepsodent toothpaste, highlighting the phrase \"A Dangerous Coating That robs teeth of their whiteness.\" The scene then cuts to a close-up of a person biting into a green apple, showing the teeth.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to close-up"},"mood":"critical, exasperated, informative","objects":[{"color":"green","name":"apple","position":"center","state":"being eaten"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"critical, exasperated, direct eye contact","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, vintage setting, outdoors","background":"home office with world map, computer monitors, and wooden desk; then vintage advertisement; then blurred outdoor background","lighting":"bright, even, natural light from left; bright, artificial light (vintage ad); bright, natural sunlight (outdoors)","location":"home office, studio, outdoors"},"text_on_screen":[{"content":"FILM A Dangerous Coating That robs teeth of their whiteness","location":"center","style":"black serif text"},{"content":"A Dangerous Coating","location":"center","style":"highlighted yellow text"}]}},{"t":734,"speech":"So, yes, you should totally brush your teeth, but not because there's this dangerous residue. And now, I can't un-feel it. The psychological trigger is baked in. I can't not feel it, and I feel judged because I maybe have this dangerous coating. This same dynamic happens today with the hundred-billion-dollar hair care industry. They push all sorts of scary ideas about dirty things lurking in your hair that only their product can fix. And they get very rich because of it. Telling you that you have grease in your hair makes you feel dirty, psychologically. And what it does is it turns these naturally occurring lipids or fats in your hair, which are totally protective and naturally occurring, into this gross-feeling, dangerous thing.","visual":{"action":"The man looks directly at the camera, speaking with a critical and slightly frustrated expression. He gestures with his hands to emphasize his points. The scene transitions to a man in a shower with shampoo, then to a man with a dirty face in a garage, holding a tool. The scene cuts to a man showering with Nivea Men shampoo, then to a close-up of Alpecin Caffeine Shampoo with the text \"USE DAILY\". The scene shows a father playing with his child, then a woman boxing, then a woman with flowing hair. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"critical, frustrated, informative","objects":[{"color":"blue, black","name":"Gerovital H3 Men shampoo bottle","position":"center","state":"wet"},{"color":"red, black","name":"Alpecin Caffeine Shampoo bottle","position":"center","state":"displayed"},{"color":"black, gold","name":"punching bag","position":"center","state":"standing"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"critical, frustrated, direct eye contact","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, various commercial settings","background":"home office with world map, computer monitors, and wooden desk; then various commercial backgrounds (shower, garage, home, gym)","lighting":"bright, even, natural light from left; various commercial lighting","location":"home office, various studios"},"text_on_screen":[{"content":"USE DAILY","location":"center right","style":"bold, white sans-serif text"},{"content":"NEW ACTIVE CLEAN SHAMPOO","location":"bottom center","style":"bold, white sans-serif text"}]}},{"t":814,"speech":"And more and more, these commercials have these like fancy 3D diagrams to make it feel totally legit and medical. There are medical things here, like dandruff is a real skin disorder. That's something that has real symptoms and should be treated in a real medical way by a professional, not by a commercial with a fake doctor showing you 3D diagrams to sell a product. And no, this lady is not a legit doctor, she's an actor. While we're on the point of dandruff and itchy scalps, let it be known that dry scalp, which is not a skin disorder, literally means that you're you don't have enough hydration in your scalp, is not dangerous. And yet, they share effectively the same symptoms, itchy, flaky. But dry scalp, unlike dandruff, is caused in part by, wait for it, shampooing too much, drying out your scalp by stripping it of its natural hydrating oils.","visual":{"action":"The man looks directly at the camera, speaking with a critical and slightly exasperated expression. He gestures with his hands to emphasize his points. The scene transitions to a 3D animation of hair follicles with dandruff, showing a blue glowing cube representing an active ingredient. A woman in a lab coat, identified as \"DR. JENI THOMAS SCALP & HAIR SCIENTIST\", holds a Head & Shoulders shampoo bottle. The animation of hair follicles with dandruff reappears, showing flakes disappearing. The scene shows two Head & Shoulders shampoo bottles with the text \"100% DANDRUFF-FREE KATI-FREE\". The woman in the lab coat is now outdoors, holding a laptop and a shampoo bottle. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"critical, exasperated, informative","objects":[{"color":"blue, white","name":"Head & Shoulders shampoo bottle","position":"center","state":"held by woman"},{"color":"silver, black","name":"laptop","position":"center","state":"open"}],"people":[{"age_range":"30s","clothing":{"accessories":"glasses (woman)","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt (man); white lab coat (woman)"},"face":"critical, exasperated, direct eye contact (man); smiling, professional (woman)","hair":"short, brown, styled to the side (man); short, dark brown (woman)","hands":"gesturing (man); holding shampoo and laptop (woman)","pose":"seated, looking at camera (man); standing, looking at camera (woman)","position":"center"}],"setting":{"architecture":"modern apartment, lab, outdoors","background":"home office with world map, computer monitors, and wooden desk; then lab with scientists; then outdoor lake scene","lighting":"bright, even, natural light from left; bright, artificial light (lab); bright, natural sunlight (outdoors)","location":"home office, lab, outdoors"},"text_on_screen":[{"content":"Head & Shoulders contains Zinc Pyrithione","location":"bottom right","style":"white sans-serif text"},{"content":"DR. JENI THOMAS SCALP & HAIR SCIENTIST","location":"bottom left","style":"white sans-serif text"},{"content":"FLAKE UP TO 100% FREE","location":"top right","style":"white sans-serif text"},{"content":"DANDRUFF","location":"center left","style":"bold, white sans-serif text"},{"content":"100% DANDRUFF-FREE KATI-FREE","location":"center","style":"bold, white sans-serif text"},{"content":"HAIR & SCALP EXPERT","location":"bottom left","style":"white sans-serif text"},{"content":"DID YOU SAY OIL?","location":"bottom right","style":"white sans-serif text"}]}},{"t":910,"speech":"This was my problem in my 20s. I didn't have dandruff. I thought I had dandruff because I was shampooing my hair too much and it was drying out my scalp and making it dry and flaky. All of this gets conflated when corporations present their advertisements as legit science that's meant to help you feel better. But let's just quickly say it like it is. The only thing they're doing is trying to sell you a product, to make sure that you feel like you need it as much as possible, which helps you build the nearly hundred-billion-dollar hair care industry, a huge portion of which is owned by just three companies: L'Oréal, Procter & Gamble, and Unilever, which find a million ways to feel like you are dirty, you are undesirable, and if you don't use their product, you will be ostracized from society. Just look at these commercials.","visual":{"action":"The man looks directly at the camera, speaking with a critical and slightly exasperated expression. He gestures with his hands to emphasize his points. The scene transitions to a grainy video of a young man scratching his head on a street, then to a young man in a forest looking around. The scene cuts to a series of shampoo commercials, including L'Oréal Elvive, Pantene, Nivea Men, and Head & Shoulders, all promoting products for various hair concerns. The commercials feature attractive people with perfect hair, often in glamorous settings, and use scientific-sounding language and 3D animations to explain product benefits. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"critical, exasperated, informative","objects":[{"color":"various","name":"shampoo and conditioner bottles","position":"center","state":"displayed"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"critical, exasperated, direct eye contact","hair":"short, brown, styled to the side","hands":"gesturing to emphasize points","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment, various commercial settings","background":"home office with world map, computer monitors, and wooden desk; then various commercial backgrounds (street, forest, pool, studio)","lighting":"bright, even, natural light from left; various commercial lighting","location":"home office, various studios"},"text_on_screen":[{"content":"L'ORÉAL","location":"top center","style":"white sans-serif text"},{"content":"P&G","location":"top center","style":"white sans-serif text"},{"content":"UNILEVER","location":"top center","style":"white sans-serif text"}]}},{"t":1199,"speech":"What's wrong? Take off your hat! No, it's it's dry. Try Head & Shoulders Dry Scalp Care. These companies have cracked the code on what drives us, and it's fear and a desire to be accepted. And this is just with hair. This is with a million of these products that tell us that we're inferior. And if I'm saying this as a man in this society, it is a thousand times worse for women.","visual":{"action":"A woman approaches a man wearing a winter hat and scarf, taking off his hat. He looks embarrassed. The woman holds up a Head & Shoulders shampoo bottle. The man returns to the screen, speaking with a serious and concerned expression. He gestures with his hands to emphasize his points. The scene transitions to a locker room where men are applying face masks and cucumbers to their eyes. The scene cuts to a man in a bathroom looking in a mirror, then to a man showering with a bulldog watching him. The man returns to the screen, continuing to speak.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"concerned, critical, empathetic","objects":[{"color":"blue, white","name":"Head & Shoulders shampoo bottle","position":"center","state":"held by woman"},{"color":"white, green","name":"face masks and cucumbers","position":"center","state":"applied to men's faces"},{"color":"brown, white","name":"bulldog","position":"right","state":"sitting"}],"people":[{"age_range":"30s","clothing":{"accessories":"winter hat, scarf (man in commercial); face masks, cucumbers (men in locker room); bathrobe (men in locker room); blue shirt (man in bathroom); blue shirt (man showering)","bottom":"gray dress (woman in commercial); shorts (men in locker room); pants (man in bathroom); none (man showering)","footwear":"boots (man in commercial); flip-flops (men in locker room); none (man in bathroom); none (man showering)","top":"gray top (woman in commercial); white robes (men in locker room); blue shirt (man in bathroom); bare-chested (man showering)"},"face":"embarrassed (man in commercial); relaxed (men in locker room); neutral (man in bathroom); singing (man showering)","hair":"long, brown (woman in commercial); short, dark (man in commercial); various (men in locker room); short, dark (man in bathroom); short, dark (man showering)","hands":"removing hat (woman); applying masks (men); washing face (man); showering (man)","pose":"standing (commercial); seated (locker room); standing (bathroom); standing (shower)","position":"center"}],"setting":{"architecture":"modern apartment, locker room, bathroom, shower","background":"modern hallway; locker room with lockers and soccer ball; bathroom with mirror and sink; shower with green tiles","lighting":"bright, artificial light; dim, dramatic light (locker room); bright, artificial light (bathroom); bright, artificial light (shower)","location":"home, locker room, bathroom, shower"},"text_on_screen":[{"content":"What's wrong? Take off your hat!","location":"bottom left","style":"white sans-serif text"},{"content":"It's - it's dry.","location":"bottom center","style":"white sans-serif text"},{"content":"Try Head & Shoulders Dry Scalp Care.","location":"bottom left","style":"white sans-serif text"}]}},{"t":1222,"speech":"So, am I here telling you not to shampoo your hair? No. Do whatever you want. You have a totally different hair experience than I do. I'm sure stopping cold turkey like I did probably isn't the right choice for you. All I'm asking you is to scrutinize your standards. And who is in control of the narrative of what clean even means. Okay. That's that. Speaking of the psychology of self-esteem in the 21st century, I want to tell you about the sponsor of today's video, which is BetterHelp. It's an online tool that allows you to connect with a professional trained counselors so that you can have therapy but do it remotely. I've been in therapy for the past year and a half, and for the majority of that, it's been remote. I haven't been sitting in the therapist's office. And I can't stress enough how important it has been for me, my understanding of myself, and my well-being as a person and as a husband and as a father and as a brother and as all the roles that I play in my life, therapy has been amazing. BetterHelp is not a crisis line. It is not a self-help scheme. It is a platform for finding a counselor and starting therapy so that you can start to make strides in your mental health. My favorite part about BetterHelp is that it makes it free and easy to change your counselors. It often takes a while to find the right therapist for your life. And with BetterHelp, you have a ton of options, as well as the ability to, if you don't find a good fit at first or second or third, you can keep trying until you find the right counselor for you. BetterHelp is more affordable than traditional counseling, which can be fairly expensive, and there is financial aid available. BetterHelp wants you to start living a happier life today. And I am a major proponent of therapy as a an ongoing practice. I wish it was more accessible. BetterHelp is making it so. So, go to betterhelp.com/johnnyharris. That's better H E L P.com/johnnyharris and join the over 1 million people who are taking charge of their mental health with the help of an experienced professional. Clicking that link helps support this channel, but it also gives you 10% off your first month of therapy. Thank you, BetterHelp, for sponsoring this video. Thank you all for watching. Thank you, patrons, for your ongoing support. I hope some of you stick around even though I don't wash my hair all the time. Okay? See ya. ","visual":{"action":"The man looks directly at the camera, speaking with a serious and encouraging expression. He gestures with his hands to emphasize his points. The scene cuts to the BetterHelp logo, then to a phone screen showing the BetterHelp website with various options. The phone screen then shows a list of counselors and a message from a counselor. The man returns to the screen, continuing to speak. A text overlay appears with the BetterHelp website address. The man smiles and waves goodbye.","colors":{"dominant":"#888888","palette":["#888888","#D08050","#303030","#A0C0E0","#606060"]},"composition":{"angle":"eye-level","focus":"sharp","framing":"medium close-up to wide shot"},"mood":"serious, encouraging, grateful","objects":[{"color":"green, gray","name":"BetterHelp logo","position":"center","state":"displayed"},{"color":"white, green","name":"phone screen with BetterHelp website","position":"right","state":"displayed"}],"people":[{"age_range":"30s","clothing":{"accessories":"none","bottom":"light gray jeans","footwear":"dark socks","top":"rust-colored shirt, light gray button-up shirt"},"face":"serious, encouraging, smiling, waving","hair":"short, brown, styled to the side","hands":"gesturing, waving","pose":"seated, looking at camera","position":"center"}],"setting":{"architecture":"modern apartment","background":"home office with world map, computer monitors, and wooden desk; then white background with BetterHelp logo and phone screen","lighting":"bright, even, natural light from left","location":"home office"},"text_on_screen":[{"content":"IT IS A PLATFORM FOR FINDING A COUNSELOR AND STARTING THERAPY","location":"center","style":"white sans-serif text"},{"content":"WWW.BETTERHELP.COM/JOHNNYHARRIS","location":"bottom center","style":"white sans-serif text"}]}}],"created_at":"2026-06-24 09:37:06","processed_at":"2026-06-26 13:27:06","view_count":6,"thumbnail":"/data/videos/07404220-5290-48a2-b1b5-8315e2194ebd/thumbnail.jpg","video":"/data/videos/07404220-5290-48a2-b1b5-8315e2194ebd/web.mp4","urls":{"page":"/v/shampoo-is-a-lie-for-me-and-maybe-for-you-too","api":"/api/v1/videos/shampoo-is-a-lie-for-me-and-maybe-for-you-too","timeline_file":"/data/videos/07404220-5290-48a2-b1b5-8315e2194ebd/timeline.json"}}